Essential Guide to Creating SEO Friendly Website Design

successful seoSuccessful SEOThe process of creating a successful search engine optimization campaign, can be compared to the construction of a new building - without a solid foundation, (SEO friendly website design), the building, (your website) won't be sturdy or safe to occupy. Ultimately, the risk of the building collapsing (your website SEO campaign failing) significantly increases because of a poorly constructed foundation.

Essential Guide to Creating SEO Friendly Website Design

The process of creating a successful search engine optimization campaign can be compared to the construction of a new building - without a solid foundation (SEO friendly website design), the building (your website) won't be sturdy or safe to occupy. Ultimately, the risk of the building collapsing (your website SEO campaign failing) significantly increases because of a poorly constructed foundation.

Note: For the sake of sounding redundant and unoriginal, we have omitted the inclusion of "meta" tags (except for the tag) from our list, since everyone and their mother talks about the importance of meta tags.

seo user friendly designSEO User Friendly DesignThe SEO Friendly Website Design List

The following list, organized by importance - from most important to least important (but still important), covers all of the basic (and some of the more advanced) methods to effectively and efficiently optimize your website design for SEO:

  • * don't use Flash (and how to survive if you absolutely must use it)
  • * don't use frames (and how to survive if you absolutely must use them)
  • * the foundation of the foundation: keyword research
  • * researched keywords in tag
  • * researched keywords in URL (filenames and folders)
  • * CSS drop down navigation (no Javascript or Flash); CSS stylesheets
  • * density of researched keywords in document text; don't hide text
  • * researched keywords in anchor text (the text that contains a hyperlink)
  • * researched keywords in headings , , etc.
  • * images (including researched keywords in "alt" tags, no text in images)

no flashNo Flsdh1. Don't use Flash

There is a reason why we have two things NOT to do at the very top of our list: Integrating Flash and frames into a website design that requires SEO is like using gasoline to try to put out a fire: its just plain stupid. We know that you're not stupid, so don't use Flash – here’s why:

Search Engine Spiders Don't Index Flash

All of that juicy textual content that you want people to find and eventually read is worthless to Search Engine Spiders. When the spiders crawl your website, any Flash files that the spiders stumble upon will be ignored - including all of the content inside. If your entire website is built using Flash, then you're committing what is commonly referred to as "SEO suicide". Using Flash (especially for your entire website) is the worst thing that you can do and should be avoided at all costs.

"But I Absolutely Need Flash"

There is a great deal of web technology available that allows you to accomplish a lot of what you may need done in Flash; however, if you absolutely must use Flash, make sure to include an alternative textual description for your Flash file. Do not, under any circumstances, create an entire website using Flash. The only way to avoid destroying your website's SEO campaign when creating an entire website using Flash is to include, inside of your website, a link to view the website in Flash. This link should, again, be included inside of your website and not as an option to "View site in Flash" on the index page of your website. If you do this, then be sure that all of the content included inside of the Flash website is included in your regular XHTML website.

Trying to maintain a Flash website and a regular website is going to be a lot more work in comparison to only having to maintain a regular website using XHTML. However, if you're going to go down this road, then it is absolutely imperative that you create a separate website with content outside of Flash if you want people to be able to locate your website in the search engine results pages (SERPs).

This topic is debatable. Some people may disagree with us completely and instead advise you to avoid producing anything in Flash - especially an entire website. Although we advise against creating an entire website in Flash, if you must do so, then using this solution that we have provided is required if you want to have a SEO friendly website design and content that is indexable by the Search Engine Spiders.

FramesWeb Frames2. Don't Use Frames

Search Engine Spiders have a difficult time crawling through a website that uses frames. Many Search Engine Spiders will receive the following message when visiting a website designed using frames:

"Sorry! You need a frames-browser to view this site."

If you can't already tell, using frames can be just as bad as building a website using Flash. None of the content inside of your frames is indexable by the Search Engine Spiders - all they see is that error message. Unless you're optimizing your website design for "Sorry! You need a frames-browser to view this site." you will not rank well in search engines that do not support frames.

"But I Absolutely Need Frames"

Although we believe that, trying to justify the usage of frames for your website design is even more difficult than trying to justify the usage of Flash, if you absolutely must use frames, then use the tag. Using the tag is a simple solution, that can be used so that the search engine spiders can index at least some of your content.

Please do not hesitate to contact us to discuss your requirements, or for a free quotation

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