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This is a very troubling time in South Africa.   Businesses are closing and people are losing revenue. 

Don’t be caught unprepared.

Is your website doing what it is meant to during the lockdown?

Let us give you a free website optimization report…do not wait until it is too late!!!

The one thing that can keep you going is your website.   Your website is your number 1 salesperson, especially in these devastating times when we are all confined to our homes… You need a website, proper Search Engine Optimisation (S.E.O.) and marketing.

Do not allow your business to disappear.   Today, people have time to think and plan for their future and the future of their business.

If you have a business, you should have a website to advertise and draw clients.  If you have a website, then now is the time to make sure that it is doing what it is supposed to do. Let us give you a free website optimization report.

You need to have the best S.E.O. possible to increase search engine advertisingrankings and draw customers to your site to convert to sales.

Online marketing is the second most important item on your to do list.  Although business has dropped, people are spending a lot more time on the internet, and that is perfect if your website is well marketed, and available for people to see.

Now is the time to build your business, while you have ample time at your disposal to make the best decisions.

StormBiz are Professionals and can take care of all your business needs. Do not allow your business to become history.

First and foremost!  You need a really good website. Marketing and good S.E.O. can keep you in the public eye and strengthen your presence online.

If you are not sure of what is best for you, please do not hesitate to contact us, either via email, or give Stanley a call today on 081-525-1727 to discuss your requirements and receive a free quotation.

It will be the best decision you can make in these trying times

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7 Marketing Mistakes to Avoid when Promoting your Business

businessman rushingBusinesman RushingMany people rush into business thinking it will be easy to run, but very soon they realize that it is not as easy as it looks. A successful business is a finely tuned machine. In order to keep your business running smoothly, it is important to avoid making mistakes.

Here are the 7 most common mistakes to avoid:

keep your business running smoothlyKeep Your Business Running Smoothly

 

 

 

 

  1. Not having clear objectives:

 Many business people start a business without clear objectives. They fail to set realistic goals for their marketing, and consequently set themselves up for failure. It is important to make a list of goals and objectives, based on a quarterly time line. If you do not have company goals and objectives, you are like a car driving without a road map. Make sure all employees are briefed on company objectives. When your employees are not properly prepared, you will not be able to achieve company objectives.

2. Neglecting to analyze your potential customers

Neglecting to analyze your potential customers is a dangerous mistake. It can lead to many problems. When you do not analyze your customers wants and needs, you do not know what products and services to develop for them. This will lead to targeting the wrong market, and neglecting to understand your own niche market. It is important for any business to do your marketing analysis, so that you can target your market, and maximize your sales

3. Not testing:

By not testing your sales copy, and places you advertise with split testing your advertising, you will be losing sales. Split testing is simple to do, but many businesses fail to do this. This results in a lot of wasted time and effort. If you do not test your ad copy, and marketing promotions, you will not have a proper idea of the ads and promotions that are pulling, and what is not working. It is simple to do by placing 2 ads for the same product in a publication or website etc. You can then see which one is performing the best.

budgetBudget4. Not budgeting:

Budgeting is extremely important in business. Your business should never run out of money. This is especially true with your marketing and advertising ventures. It is important to have a monthly or quarterly budget for your marketing. Within that budget put aside money for each promotion you will be doing. Start small, test, and then build on successes. This will allow you to always stay solvent, and have enough for promotions.

5. Giving up too soon:

Companies go out of business at an alarming rate these days. One of the reasons is that the owners give up too soon. Just when success might be just around the corner they give up and decide to close the business down. In exactly the same fashion, marketing promotions can fail. You need to give your promotions at least 3 months before you decide to scrap them. Some promotions will take longer than others to bring results. As always, test all marketing tactics before you launch a larger promotion. Patience is one of the

hallmarks of business, and you need to implement it.

6. Poor sales copy:

How often have you wanted a product, but when you read the sales page, you had serious doubts? Poor, unprofessional ad copy will cost you sales. In fact, without good sales copy, you will not be able to sell effectively at all. It is critical to your business to get this right. If necessary get an experienced copywriter to do this. It is worth the investment, as you will see returns when you make sales.

Pre Employment checksPre-Employment Checks7. Not screening your employees carefully:

To handle the extra load for the Christmas season, you will need to hire new employees. It is very important not to rush into this. There is no dearth of people needing employment, but you need to screen them carefully, before hiring. One rude customer service agent can cost you customers. Do not take this type of risk. You want to preserve the integrity of your company at all times, and screening employees is the way to achieve this. You will then be able to build a core of loyal professional employees, that will be an asset to the company.

The golden rule is to diversify. You should always use multiple forms of marketing promotions in your business. Do not just do one or two promotions, and then wait for results. This will slow company growth, and your business will stagnate. The last thing you need is to slow down your marketing in the Christmas season. So remember to diversify, and enjoy the increase in sales.

By avoiding these mistakes, you will take your company to the success you deserve. You will be able to have year round success for your business, and really be able to cash in on the Christmas season. So plan ahead and be careful not to make these common mistakes.

For a free quotation, or more information....please contact us

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Happy New Year 2020

happy new year 2020

We would like to wish our clients, friends and family a Happy New Year. We hope the New Year brings you all you wish for yourselves and more.

The New Year arrives with new ideas and hope for us to make our business and personal lives better and better.

New Year’s Day we will open the new book.   All the pages are blank, so we have to fill them day by day with our own words and actions.

Make the decision to improve your business in the New Year. If you do not have a good website. Get One!!!  It will greatly benefit your business.

If you lack good marketing which results in few if any clients, contact us for your professional marketing while you concentrate on your business.

Contact us today to discuss your requirements, or for a free quotation.

It will be the best decision you ever make.

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Merry Christmas

merry christmasStormBiz would like to take this opportunity to wish all our Clients, Family & Friends
A Happy and Very Blessed Christmas Season.

We hope you have a peaceful and very joyous time, and a great holiday and rest to prepare you for the coming New Year.

This is the time to contemplate and plan what is needed to build your business as you desire, and one sure way to do that is with a professional website and professional marketing.

If you would like to see your business grow, and would like to discuss what would be best for your business, please do not hesitate to contact us today

We will gladly assist you and give you a free quotation.

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When To Let Go Of Your Website Designing Ideas

let goTime To Let GoAs hard as it may be, but letting go of your website designing ideas and listening to the customer may actually be of benefit in the long run.

I know what you are saying, you’ve been in the web designing business long enough to know what works and wont doesn’t, what would my customer know? Well after approaching web design in the same manner, I’ve unfortunately had no other choice but to give in to my best laid plans and comply with the wishes of my customers.

Construction of good websites usually means that it has to be appealing to the eye, as well as being fully functioning for Search Engine benefits, but ultimately it must display professionalism for the business represented.

Complying with W3C Standards (W3C Markup Validation Service) for both HTML and CSS validation is paramount to good design and programming (but not necessary for good Google PR, I will discuss in later posts), so when designing we like to use base HTML formatting and CSS text font like Tahoma 11pt, to make neat easy to read text and nice page image layouts.

I will list some cases of where letting go has benefits for both parties involved and how in some circumstances actually resulted in little or no web traffic for the website.

architectural businessArtchitectural BusinessCase Study 1. Architectural Firm flash and font matters

Our customer wanted the use of Flash elements to display several architecture images with a nice fade between images and changes to original CSS Font used Tahoma 11pt font and replaced with Century Gothic 11pt, which is used in all their logos and architecture design work.

As most would know embedding Flash files into your website results in W3C Validation undefined source failure, thus rendering the site Invalid Markup. After explaining this, the customer felt the need to have a nice graphical flash style image far outweighed the importance of quality valid HTML Transitional Markup. To them the appearance and perception of their website to their customers was far more advantageous than complying with the W3C.

In addition they wanted the use of the Century Gothic font rather than Tahoma. By design Century Gothic has a much larger font height than Tahoma and when used increased the page height larger than when using Tahoma thus resulting in the site displaying with scroll bars when view under 1024 x 768 resolution, where previously it fitted in the whole page perfectly.

In the end the customer achieved the desired affects they wanted and ultimately it is the customer who ‘always’ knows best.

Case Study 2. Box supplier becomes boxed in

Our customer had started a new business supplying cardboard boxes for moving and packing. They wanted a

simple site with heavy graphical image elements and little or no text on the home page.

cardboard boxesCardboard BoxesExplaining to the customer the role of text based search engines results and that having no ‘readable text’ on the home page would limit their visibility, they choose design over results.

Why you may ask would a company limit their possibilities of being found on search engines? Well the question still burns with us too, but as mentioned earlier the ‘customer always knows best’ and the decision was solely theirs to make.

Their philosophy was simple, their website was purely to be used as a reference guide and not the source of extra business, as their marketing strategies would be enough to garner constant business.

To this day I still wonder why they limited their marketability and in particular their website which is always online and can be searched at all times of the day.

So in summary the best laid plans of mice and men (well in this case web designers) can be a utter waste of good management as what I have stated all along that the ‘customer always knows best’ and ultimately they are the ones paying for your service so sometimes its best to lay down your guns and concede defeat.

Contact us for a free quotation or more information

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