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Web design: Keep it clean

less is moreLess is MoreWhen designing your website, remember one thing: Less is more. Some people make the mistake of filling up every pixel on their web page with a different image or graphic or piece of text. Not only does this usually look bad, but it greatly diminishes the chance that the visitor will be able to find a focal point. People don’t like being confused when they visit a web site. They like simple.

column structureColumn Structure

Information overload

Try to not use more than three columns in your layout. Some websites can get away with one column, others need two or three. A good web designer will be able to develop a strategy for successfully laying out their website content in only a few columns.

Colors that complement

Try to avoid using more than 5 colors on your website. Develop a color scheme and stick to it. A great site that has heaps of working color schemes is at http://www.colorschemer.com. They also have a program called ColorSchemer that makes choosing colors a cinch. No, we don’t work for these guys - we just love their website and software! One of their recent blog posts was about our company’s obvious favorite color - blue!

Content is king

Make sure that the content on your pages is informative and to the point. Many web surfers have short attention spans and will lose interest if your web page content isn’t concise and clear. On the other hand, if you have a lot of informative, valuable information, post as much of it as you can. The web needs a lot of good content to make up for all of the bad website content out there.

too many imagesToo Many ImagesUse images wisely

The same can be said for website images - don’t abuse them. Not only do too many images look tacky and unprofessional, but they can significantly slow down the loading of your website. As mentioned a moment ago, web surfers have short attention spans. If your website takes longer than 5-10 seconds to load, you risk losing visitors. Make sure that your images have been optimized in Adobe Photoshop or other image editing software. Optimized images will load much more quickly than images that are saved without any optimization.

Web pages that suck

Web design talent is not something everyone has been gifted with. Someone went so far as to prove this fact by creating a website called Web Pages That Suck.com. On this site you will find many examples of, forgive us for saying, terrible websites. Those who created these sites obviously did not read their Web Design 101 book. We actually found this site helpful, when many of us first began our website design careers. You can learn a lot from other people’s mistakes. Try your best not to end up on that website.

Please do not hesitate to contact us for a free quotation, or more information.

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What Is The Color Of Your Website?

color emotion brand guideColour Emotion Brand GuidePsychology behind the colors that can make or break your website’s success.

Did you know that the values associated with colors can have a significant impact on your website’s success? And did you know that you can change your visitor’s feeling, mood and reaction by using different colors on your website?

Some professional web designers do not realize the impact that a single color can have on their project when designing a website for their clients. In reality, the meaning of colors will send the first message of your website to your visitors. You don’t have to be a genius to find out why since it is obvious that the first thing they (visitors) see is the color of your site!

I have studied one hundred visitors to evaluate their patience for uploading a web page. First, I tried a plain black background page and the average waiting time was up to 2.47 seconds. Then I tried a plain white background page and the average wait time for uploading the web page increased to 4.89 Seconds.

The reason is just fear. People are afraid of black and darkness, and they feel vulnerable when they see a plain black page. I won’t go in detail about this subject in this article, but if you would like to know more you can always visit our site at http://www.websitedevelopmenttech.com and get more information about color psychology.

color wheelColour WheelWhat color should you use when designing your website?

Before answering this question you should do some research about your target audiences and find out about their character, behavior, mood, emotion …etc. I’m not asking you to go and find each individual and interview them to find out their feelings and emotions. All you need to do is find the answer of these two questions:

1. What is the market segmentation that you are targeting?


a. Age
b. Gender
c. Culture
d. Geographic location

2. Why are they coming to your website?

Let’s take a closer look at these two questions.

all age group coloursAll Age Group ColoursA. Market Segmentation:

a. Age: What is the most appropriate color for the age group that your website is targeting.

b. Gender: Men and Women have different taste and they react differently to colors. For example, the color pink is more appealing to women.

c. Culture: Colors mean different things to different cultures around the world. People associate colors to special events in their culture. For example, white is the symbol of purity and virtue in some cultures while in others white is associated with mourning and grief.

d. Geographic Location: Sometimes geographic location can change people’s interpretation of certain colors. For example, people that are living in a desert area tend to be more passionate toward bright colors from yellow to orange vs. people that are living in the mountains

B. Why are they coming to your website?

colour schemeColour Schemea. That is a very important question which determines the mood and feeling of your visitors. For example, people go to a lawyer’s or a doctor’s website because they have a problem and they want to be FIXED. This means they are not really excited or happy about that issue. Although, this may not be the case all the time there are some exceptions such as plastic surgeons, patent attorneys…etc.

As a designer, once you know your target markets then you can decide what color to choose to get the best possible outcome for your site. Sometimes you may end up changing some colors that you thought would be interesting to your visitors.

Remember, no matter how much you know and how hard you try, there is no guarantee that you can make it the first time. That is why it is important to monitor the results of your website and know how visitors are interacting with your site so you can change your mistakes and learn from it.

Please do not hesitate to contact us for a free quotation

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What’s a Design Dinosaur

dinosaurDinosaurAre you fond of applying and scrambling old and new design clichés in one helpless web page? Are you one of the thousands not yet enlightened that ‘too much of a good thing is bad’? Are you too engrossed in improvising other designs and not coming up with your own?

Being a design dinosaur is a common sickness among designers who tend to be exposed and awed in latest design clichés coming out and copying or improvising them to concentrate on making his / her original design. But this practice isn’t entirely wrong, though. There’s always some "monkey see, monkey do" in the design world. Someone comes up with a great logo, Website, package and the next thing you know, they’re everywhere.

What’s bothersome in using most design clichés is that it implies you're not using up your own talents as a designer. In graphic designing, the ultimate creation to make you cry “Eureka!” may come upon us on our thirtieth attempt. This moment will happen once you really challenge and stretch yourself.

Here, we give you several examples of design clichés which uses seem to have gotten out of hand:

    • Swooshes – this logo was started by Nike and before we knew it, "swooshes" were everywhere on the Net. It’s obviously been successful for Nike. But if your Internet company try to use this swoosh along with thousands, we can’t guarantee if anyone would remember you.
  • Beveled Anything – this give depth to the appearance of your graphics and prevent it to look flat and one dimensional. But avoid excessive beveling just because Photoshop now makes it easy. Think about the company you're designing for. What sort of image do they want to portray?
  • Ambiguous Icons – doubtful graphic icons for buttons which are supposed to lead the user to an important link won’t help you in gaining attention for your internet company. It would only serve to confuse users and eventually leave your site. Remember -- if you can't come up with a graphic that is easily identifiable with where the button leads to, don't use a graphic — or don't use a graphic with no text.

graphic designGraphic Design Some design dinosaurs are fond of Flash - fading text and moving text is pretty been there, done that. This effect can be seen everywhere and it's a rare occasion when moving text really catches the eye. There are also those who abuse drop shadows by having it go in different directions. A drop shadow, indeed gives depth to a page but if you won’t be so consistent the whole idea is spoiled.

If you don’t want to be a design dinosaur, don’t be too dependent on design clichés. The only way to achieve an original and outstanding design is by thinking about your design and deciding what’s really best for it. You have to challenge yourself and stretch your design muscles. Who knows? You might be the next one to make a design cliché.

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