Puzzled Man
Some clients have problems understanding why a site optimization is needed on their brand new website. Why put more time and money in a site they just developed with us, a site that looks and works just like they wanted it to.
All websites we build nowadays have a basic optimization built in from the start, without using frames, and other things that will hurt the chances to get a high ranking. You can say it’s like building a new house. You have to pre-install all water pipes and electrical wiring, long before you add wallpaper, painting, and finishing up. But to get the kitchen and bathroom working, you have to do a few more installations after the paint is dry, and the house seems ready to move into. You also have to install lights, heating etc.
That is easy to understand for most of us, and the same way all wiring and water pipes are invisible inside the walls and floor, it is the same for the pre-SEO works, invisible behind your websites final design, and functions. But to get the site ready for the wide world, we need to add a few more working hours.