Rich Man You must have heard the stories how people became rich and famous with their websites. How could they achieve this? Their websites took a first position in search engine listings, targeting popular keywords. Sounds easy, right? Wrong! To be honest, chances for a regular small business website to get to the top of the search engine listings are close to zero, and each day they become smaller and smaller, as a number of new and old websites grow.
Let's examine the situation from the beginning. Search engines just need your content to deliver it to searchers. If a searcher is happy with the search result from the particular search engine, he will come back, and use this search engine again. Do not think that search engines serve to send customers to your website. They DO NOT CARE about your website or your business. All they need is content.
When the search engines first appeared on the Internet, they needed help to determine what your site is about, and how relevant your website is to search queries. People used "Keyword" meta-tags in those days. Keywords gave too many opportunities to cheat with search engines results, so searchers were not happy with their search queries results. Same thing was with the search engines. Manipulation with a website position in the search engines listings became known as Search Engine Optimization. That was the time when you could actually wake up a rich man, after the search engine came to your website, included it into its database and started sending you thousands of customers.
SEO PlanningUnfortunately, not many Search Engine Optimization companies know what this involves. You may see a "one size fits all" package, link popularity development in the form of submitting to link farms, or even the dreaded "Submit Your Site to 1000's of Search Engines" scam. While the basic premise of each of these ideas is true, the execution of them is extremely important.
First of all, your web site needs human attention. A real person should thoroughly analyze your site before any work is done. Get them on the phone and ask them questions. There should be a clear process that the Search Engine Optimization Company uses and tailors to each client. The SEO company should also have a clear idea of what your goals are for your web site.
The first step in any work that is done should be keyword research. Like any kind of advertising, you need to know where your target market goes, and how they find businesses like yours. The keywords chosen should apply to the theme of the web site. High rankings for these keywords should also be obtainable given your budget. If you are a computer repair shop with one or two locations in a city, and cannot service computers outside your area, then targeting a term such as "computer repair" is overkill. The cost for obtaining high rankings for a term such as that, will be far greater than what you will make from the exposure, as much of your web site traffic will not be targeted enough.
Puzzled Man
Some clients have problems understanding why a site optimization is needed on their brand new website. Why put more time and money in a site they just developed with us, a site that looks and works just like they wanted it to.
All websites we build nowadays have a basic optimization built in from the start, without using frames, and other things that will hurt the chances to get a high ranking. You can say it’s like building a new house. You have to pre-install all water pipes and electrical wiring, long before you add wallpaper, painting, and finishing up. But to get the kitchen and bathroom working, you have to do a few more installations after the paint is dry, and the house seems ready to move into. You also have to install lights, heating etc.
That is easy to understand for most of us, and the same way all wiring and water pipes are invisible inside the walls and floor, it is the same for the pre-SEO works, invisible behind your websites final design, and functions. But to get the site ready for the wide world, we need to add a few more working hours.
Google AdwordsOne of the greatest lies about making money online is this: Build a site, put up some Adsense ads on it, and you will be raking in the dough. If only that were true, but unfortunately it isn't that easy.
The trick to putting up an Adsense site that actually makes money is this: You need to have a site that displays ads with the most profitable keywords available and get traffic to your site the cheapest way possible.
So how do you know what are the most profitable keywords? You can use the Google AdWords Traffic estimator. The basic functionality is available for anyone to use, even without an AdWords account. Just enter your keywords in the text box at the top. You can leave all the other fields blank for now. Push the Continue button at the bottom of the page and you will see how much each of your keywords costs to get the #1-3 spot in Google AdWords.
Create a New Front DoorExposure could mean a lot for different firms, organizations or groups seeking a wider venue to make their views heard, accepted, and patronized. The main term used for this web-positioning method is the seo, or the Search Engine Optimization.
What exactly is Search Engine Optimization?
The Internet age has spawned a phenomenon of new terms, new jobs, and new career paths. The growth of the Worldwide Web is creating a new realm, where new types of internet-savvy folks engage in careers that require the skills of an intrepid explorer, searching for new worlds to discover. Among these new tasks are those that require the faster, more strategic placement or positioning of company adverts, documents, products or issues, in order for these entities to have the most maximum level of exposure in the web.
Stealing Web Page MaterialIn the search engine realm of things, I meet a lot of “pros”. I also see a lot of their handiwork when it pertains to web site optimization. But more and more, I see a lot of really poorly written, (and often times stolen) bits of web page material, that makes absolutely no sense.
The common thing to do among web site professionals, is to try to gouge the customer for as much as they can. This includes trying to carry the project off without a hitch, to show some bit of competence. I find this done with a lot of web designers, who have never been certified though an SEO, (search engine optimization) program of any kind. These types will actually steal the meta data off another web site, and then jam it into your pages, hoping that it will work. They change a few of the keywords, and pray to God that you won’t catch them.
