StormBiz Blog

We would like to wish our clients, friends and family a Happy New Year. We hope the New Year brings you all you wish for yourselves and more.

The New Year arrives with new ideas and hope for us to make our business and personal lives better and better.

New Year’s Day we will open the new book.   All the pages are blank, so we have to fill them day by day with our own words and actions.

Make the decision to improve your business in the New Year. If you do not have a good website. Get One!!!  It will greatly benefit your business.

If you lack good marketing which results in few if any clients, contact us for your professional marketing while you concentrate on your business.

Contact us today to discuss your requirements, or for a free quotation.

It will be the best decision you ever make.

StormBiz would like to take this opportunity to wish all our Clients, Family & Friends
A Happy and Very Blessed Christmas Season.

We hope you have a peaceful and very joyous time, and a great holiday and rest to prepare you for the coming New Year.

This is the time to contemplate and plan what is needed to build your business as you desire, and one sure way to do that is with a professional website and professional marketing.

If you would like to see your business grow, and would like to discuss what would be best for your business, please do not hesitate to contact us today

We will gladly assist you and give you a free quotation.

Group of People Asking QuestionsPeople ask too many things about websites. They ask about the key points to remember in order for their website to conquer the Web as well as to boost their sales. They ask about the right colors to use, layout, content and the likes. So many queries but it all sums up to one thing - a profitable website.

To boot, in order for your website to be lucrative, it must exude total equilibrium with all its elements. What do I mean with total equilibrium? Well, it's simple. It involves six crucial rudiments - organization, focus, design, navigation, technology and marketing. Short of one rudiment means your website is incomplete and lacking. One by one let us discuss their essence.

Organization

A design must be detail-oriented. Just like a piece of art, each detail must contribute to the overall projection of the whole. Nevertheless, it must only have what it needs and nothing more. It is with semblance to the maxim in clothing that it is better to be underdressed than overdressed. This is because it can tend to lead the visitors astray. They may not be aware of where to go or where to look at. This is the reason why it is always safe to keep it simple and in order yet not tedious. Follow the basic rules and your readership will surely soar.

Website GoalsFocus

All sites have goals. In order to achieve that goal focus is necessary. Objectives must be met in a way that the target audience can relate and look forward to working hand in hand with you.

Design

Design must be simple with web safe colors. Design is something that will not punish the eyes of the readers, something that will not look shameful but a memorable and professional epitome of both art and function. It is advisable to use toolbars on homepages however, it must not be more than ten. Another thing that you should consider is its size. Ordinary home page has a standard 17" size without any scrolling involved.

Navigation

Easy navigation means quick routing. That way visitors can transfer from one page to another without any difficulty. Giving burdens to visitors may mean annoyance and will most likely result in poor cooperation and realization of your goal.

TechnologyWebsite Marketing

It is noteworthy that a website should use accurate technology in order to meet its objectives and dynamics. It must be recent and up to date so that your target readers may not find it passé and rotten. You can utilize all possible resources as long as it will rebound to the benefit and efficiency of your website.

Marketing

Lastly, the domain name must be easy to recall. It can bear the company/business name or something that will easily be connected to your products or services. It must have a one-to-one marketing practice - an abode that will make clients comfortable and at ease. It must also be something that will make visitors come back for more!

Contact us for a free quotation, or for more information

Huge Consumer Electronic StoreWeb Usability. It sounds very simple. "It’s just how to use the Web, right? I already know how to do that." That’s not exactly right. In fact, Web Usability is the layout, construction, structure and navigation of your website. Does that sound simple now?

Web Usability - A Real World Comparison

You can compare a website to an actual store. Let’s say you walk into one of those big retailers, looking for a new baseball glove. Now, you’ve never been there before. So, you first need to find the Sporting Goods section. This store is huge. And with all the shelves and displays up front, you can’t see the layout of the remaining 80% of the space.

The store might have a guide/map up front for you to check out. Then again, if it’s the chain I have in mind, they probably don’t. Instead, you’re going to wander around looking for signs. You also might use past experience in stores to make an educated guess. For example, you probably would look for the Pharmacy in the same area as the medicine and vitamins. That’s where they usually put it.

 Store Guide MapNotice I didn’t say anything about asking someone who works there? That’s because it wouldn’t fit our example. Websites don’t have disgruntled slackers or underpaid clerks roaming around. Your sense of where you are and where what you want to go is dependent on the web designer. The hierarchy and site layout is created by them – and used by you.

Easy To Use = Easy To Profit

The ease of site use by your visitors is the same as the visitors to our store. How easy is it to find different sections of the site? Is there an easily located sitemap for them to consult? Do they have a sense of where they are in the site and how to go back to a page they visited before? Without using the browser ‘Back’ arrow?

Example SitemapA frustrated customer might keep going back to the ‘real’ store in our example just because they’re the only game in town. Or they have the best price. But those advantages are few and far between on the Web. Chances are there is a viable competitor ready to take your frustrated visitors only a click or 2 away. And people do leave web sites when the get frustrated.

In a nutshell, Web Usability is making your site easily navigable, understandable and intuitive. It’s marketing, whether you realize it or not. Why? Because it’s a part of your image, your presentation, your place in the mind of the prospect. That’s why it is so crucial to success. Especially online, where you face a world of competition. Keep your visitors on your site and you’ll keep their business there, too. Now, that is as simple as that.

Please contact us for a free quotation, or to discuss your website requirements

CopywritingWeb site copywriting is a special method that allows the companies to advertise and promote themselves. In today's highly competitive and ever-changing online environment, it is not enough to rely on the texts alone. One should combine the knowledge of offline copywriting with online realities.

Professionally written website copy (www.killer-content.com/webcopywriting.php) is one of the most significant and important elements of your web site. It is widely regarded as one of the most effective ways to communicate with your potential customers, retain old ones, and attract new clients. In the developing of your web site, you should understand that web site copywriting is one of the most significant elements of your marketing strategy. It is used by many companies to promote their businesses and services. It is widely regarded as one of the most efficient tools in the developing of online copywriting process

Surfing The NetHow do people get to your web site? How do they find your company's website? Certainly, some of them already know your company, and some of them might visit your website, because they have read advertisements about your company. However, most of the visitors visit your site through the results of search engines, after they put search terms they are interested in into the search engine boxes. Once the visitor has come to your website you should try to grab his attention immediately. One should remember that most of the visitors do not have much time to read the whole text of your website, the bulk of them just skim through your text. That is why one should develop a trustworthy, and reliable connection with the visitor right from the start. This is a prerequisite for transforming him into your potential client. If the visitor is not interested, or not impressed with your text, he will be impressed with the text of your competitor.

Try to be precise, coherent, and communicate with only one customer at a time. One should be engaged in direct dialogue with your customer. Individuality is what matters. By emphasizing that you speak directly to a person you might make your message more custom-oriented. The most successful web site copywriting copy, is the one written, based on marketing research of your targeted audience. That is why the services of marketers who can evaluate the competitors of your market, as well as the wishes and expectations of your potential customers, must be used in conjunction with the development of well-written copywriting copy.

For more information, or a free quotation, please contact us today.