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Web Site Turn-Offs

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There are a number of ways guaranteed to turn-off visitors to your website. These are worth consideringas you either design a site, or revise a site. Turn-offs generally can be defined as anything that impedes the user from quick and easy (intuitive) use of your site. Turn-offs also are often the result of gratuitous use of technical 'bells and whistles'.

One of the major turn-offs is a sloooow loading site. There can be a number of contributing factors to this:

* Large graphics files (meaning the file size in bytes). Graphics files need to be optimised to reduce the file size to a minimum to enable them to travel through the Internet in minimum time.

* Splash Screens. These are often Flash graphics and can take a long time to 'load', especially where there is limited bandwidth. Bandwidth is the carry capacity of the Internet, the bigger the faster - a bit like comparing a fire hose and a garden hose. Unfortunately in Australia bandwidth tends to be at the smaller end of the scale. Splash screens also annoy repeat visitors, as they revisit the site and have to wait for the screen to load (not everyone knows how to properly Bookmark).

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