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Quality Web Design

dont judge a book by its cover onlyDon't Judge a Book By it's Cover OnlyWe all know that first impressions count, and are lasting. The way people see your website on their first visit, is the way they will always see your website. That is the reason why your website must make a good first impression, and be compelling and attention grabbing.

People DO judge a book by its cover, so make sure that your website is relevant and engaging.

The vast majority of people now search online for products or services they need, and we all know that people land on your website and just glance at it, so if it has nothing to hold their attention, they will leave.

Your business needs to be online to attract potential clients, and hold their attention, otherwise you risk losing out on a large customer base.

Not only must your home page be attention grabbing, it must also have a good relationship with the services and products you have to offer.  One very important factor to remember is that your website HAS to accurately reflect the best you have to offer.

The aesthetic appeal of your website is imperative to engaging the eyes of, and holding the attention of potential customers.  It takes a few seconds for a potential client to flick to your website and away, therefore your website must be attention grabbing, so be sure that it is interesting and informative and will encourage potential clients to remain on your website to read and browse.

Professional Web DesignerProfessional Web DesignerIn order to grab the customers’ attention, and generate traffic, you need to ensure that your web design is of the highest quality. A good website is primarily a combination of clear combination, quality content and good design, which impresses your customers.

In order to obtain the quality and design you want, which will best serve your business, it is best to have a professional website designer design your website.

In our next article, we will be discussing some real benefits of having a good, professional website designer to design your website, as it is a really valuable investment for your company, and will greatly enhance your website, and make it memorable and appealing.

Please feel free to comment.  

Give Stanley a call today on 081-525-1727 to discuss your requirements or send him an email to This email address is being protected from spambots. You need JavaScript enabled to view it. ' to request a free quotation.

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5 Things To Hate About Web Design (and how to fix them)

hateHateWhat do you hate most about websites? If you browse websites as much as we do, then there is a lot to hate. Because there are so many terribly designed, user non-friendly websites on the Internet today, we have put together this short but detailed list of things to hate about web design. In addition to compiling this list, we’ve also provided a solution for each of the problems.

When creating a web design, there are a number of things that a web designer should take into consideration if their goal is to produce a high quality, user friendly website.

vomiting manVomiting Man1. Vomit Inducing Color Schemes

There is nothing worse than visiting a website and seeing a borderline-gruesome, mismatched, out of control color scheme. As basic as it is, some people have a terrible time choosing successful color schemes. Though there are millions of colors to choose from, it doesn’t have to be a difficult process. Whether you want to pay for a piece of software that will significantly simplify the color scheme selection process or use one of the free color scheme tools available on the Internet, you will be implementing attractive and successful color schemes in no time.

To Pay

If you want to pay for a color scheme application that will do all of the work for you, then your best solution is the Color Schemer Studio. Located at http://www.colorschemer.com and available in both Mac OS X and Windows flavors, this tool not only builds you an entire color scheme based on a single color, but it also generates monochromatic, complement, split complement, triad, tetrad, and analogous harmonies based off of that same single color that you choose. It is absolutely remarkable. There are a lot of other neat and extremely useful features built into this application, too.

colorschemer studioColorschemer Studio Not to Pay

If you would rather not pay the $49.99 for the Color Schemer Studio (even though it is worth every penny), then there are free alternatives available. Navigate to http://www.colorsontheweb.comand you will find a Flash based color scheme tool called the Color Wizard. Although not quite as user friendly as the Color Schemer Studio, the Color Wizard has a lot of features built into it. You can either enter a hex color code or move the sliders back and forth to find the color that you’re looking for. The Color Wizard also gives you multiple harmonies based off of the single color that you choose. The Color Wizard is a solid (and free) color schemer product. The only downside to the Color Wizard is that it is available only to be used on the Internet. In comparison, the Color Schemer Studio does not require an Internet connection since it is located on your computer’s hard drive.

Less is More

When choosing your color scheme, don’t use too many colors. The statement “less is more” should always be applied during the color scheme selection process. How many colors should one use? Thats a difficult question to answer. Although there is no set number, it is generally best to work around three colors if possible:

  • Primary color: The main color that occupies the majority of the page. The primary color sets the overall tone.
  • Secondary color: The second color that has a purpose of backing up and reinforcing the primary color. The secondary color is usually a color that is similar to the primary color.
  • Highlight color: This is a color that is used to emphasize certain areas of the page. It is usually a color which contrasts more with the primary and secondary colors, and as such, it should be used with moderation. If you’re using color schemer software like the ones mentioned above, it is common to use a complimentary or split-complimentary color for this.

There are a lot of resources available on the Internet that explain color schemes in greater detail. However, if you use any of the color schemer solutions mentioned above and follow the basic tips which we have mentioned, then you shouldn’t have a problem creating a beautiful color scheme for your website.

2. Flash Abuse

When used excessively or in inappropriate places, Flash is terrible for your website - terrible for Search Engine Optimization and perhaps more importantly, terrible for your visitors. Don’t get us wrong - Flash is a remarkable program that allows creative multimedia geniuses to produce some fascinating work. However, the following implementations of Flash should be excluded from your website:

flash website navigation elementsFlash Website NavigationNavigation

Probably the most abused and misused method of using Flash, Flash navigation is usually bad or extremely bad. Why is it bad you ask? Well, there are a number of reasons:

  • Search Engine Optimization: If you’re familiar with SEO, then you know the importance of having text on your website. Text is what makes indexing your website in the search engines possible. The problem with Flash is that the search engines do not go inside of the Flash files to collect the text information. What this basically means is that when the search engine spiders crawl through your website and come across your Flash navigation file, they crawl right over the top of it. If you have keywords in your Flash navigation that are relevant to the content of your website, then they won’t be indexed or even noticed by the search engine spiders.
  • Page load time: Using Flash for your navigation will slow down the load time for your web page. Yes, using anything on your website will add to the load time; however, some things (such as Flash navigation) are avoidable. Some Flash file sizes are larger than others - the larger the file size means a longer download time means the more your already impatient visitors have to wait.
  • User non-friendly: The purpose of website navigation is to provide for your visitors a means of, well, navigating throughout your website. Flash navigation crosses over from bad to extremely bad when the visitor must wait for an animation to complete each time their mouse cursor rolls over an item in the menu. In case you didn’t already know, people hate waiting. There is nothing worse than having to wait even just a few seconds in order to activate a particular navigational item after rolling over it. Not only can the animations be annoying, but sometimes the menus are just downright confusing (i.e. Picture elements are used instead of words for each item).
  • What about people who don’t have Flash?: Not everyone is using Flash these days. Although it is usually rare that someone doesn’t have Flash activated on their computer, it still occurs. These Flash-disabled users will have no way of finding their way around your website. And since one of the key ingredients to a successful website is navigation, not having navigation to those with Flash disabled will make your website look quite terrible (and more importantly, non-interactive and useless).

The best way to build a SEO friendly, fast loading, user friendly, ultra compatible navigational menu is by using CSS (cascading style sheets). CSS solves all of these problems that you will encounter when using Flash navigation. There a number of free CSS navigational menu resources available on the Internet. Dynamic Drive CSS based navigational menus located at dynamicdrive.com are extremely popular and widely used by web designers and web developers, including us.

flash introFlash IntroFlash Intros

Without a doubt the worst way to use (or should we say misuse) Flash is to have a Flash intro on your website. In case you don’t already know, Flash intros are those annoying animations that play when you first arrive at some websites. If the content of your website is engaging and useful, then there is no real reason to have a Flash intro. Adding to the fact that most people are impatient when surfing the web, many of them do not have the time or patience to watch a lengthy Flash intro.

If you’re going to have a Flash intro, then at least include a “Skip Intro” button that is clearly visible to the user. Even better, instead of making the Flash intro something that is automatically shown to all visitors, place a descriptive link somewhere inside of your website that, when clicked, allows the user to view your promotional animation (usually what Flash intros are).

Finally, be careful with the inclusion of sound in your Flash intro. If someone has their speakers turned up to a high volume, then you could be responsible for scaring the living daylights out of them (and scaring them away from your website as well).

information overloadInformation Overload3. Information Overload

Having too little information on pages of your website can make them seem bare and boring; however, having too much information can overwhelm the user (which isn’t something you particularly want to do). Ads, images, text, more ads, navigation, secondary navigation, content, more ads… they all start to add up.

Although there is no rule as to how much information per web page is enough, you should try and limit your web pages to the following:

  • Header/logo: All websites need a header/logo to identify who they are. For usability purposes, try and keep the height of your header at a moderate size. Most of our headers are no more than 200 - 300 pixels tall. Anything taller than 300 pixels and you take the risk of forcing the user to have to scroll down just to see the navigation and content of your website. Yes, we want the user to look at the navigation and content of your website; however, less scrolling makes for an easier and more enjoyable visit for the user.
  • Navigation: All websites must have a functional navigational system in order for users to be able to find their way around the website. Using vertical or horizontal menus are a matter of personal preference. Although one menu is necessary, try not to have more than one. Multiple navigational menus can easily confuse the user. If you have a lot of sections on your website, then try using a CSS drop down menu which will allow you to include a great deal of navigational items while taking up a minimal amount of space.
  • Ads: Many websites provide a service to their visitors for free. It is because of advertisements that most of these services are available for free. When using advertisements, don’t abuse their usage. Google AdSense allows a maximum of 3 ads per web page for a reason - too many ads can make your web site look like spam in no time. Placement of advertisements is also important. Don’t try to trick your visitors by placing your ads in areas where they look like actual content on your web site. People do not like to be tricked. If they want to visit your advertising sponsor, then they will click on the ad.
  • Content: Each web page should have an area for content. This main section should be the focal point for each web page. Having a lot of information about the topic for each web page is absolutely fine. Make sure not to include too many different topics on one web page. Instead, split the topics up and allow for each to have its own page.
  • Images: Use images moderately and only when necessary in your content area. Images take longer to download than text. Make sure that your images are properly compressed so that the download time for your web pages are not compromised due to large images. Nothing says “amateur web designer” more than having large, uncompressed images that take minutes to load.
  • Footer: The information contained in footers vary from website to website. Try not to stuff too much information in the footer - especially important information. Not all users scroll down to the bottom of web pages to see the footer - some stop at the end of the content. If you have important information that must be placed inside of the footer, then begin the footer soon after the content area ends. Placing the main links for your website in the footer is a practice commonly used by designers.

There may be additional things that a website requires depending on the topic and the industry; however, all websites should contain these 6 elements. Developing a navigation and layout strategy before building a website is essential in guaranteeing that your website doesn’t suffer from information overload.

text inside imageText Inside Image4. Image Text: A Big No No

Like a car inside of an airplane hanger, text does not belong inside of an image. The only exception to this should be using text inside of a logo. Yes, it can be boring using the same text that everyone else uses for their websites. However, you can still make rich and compelling designs without sticking fancy text inside of your images.

There are a few reasons why using text inside of images is a no-no:

  • Larger image file sizes: Each piece of information inside of an image adds size to the file. As we mentioned earlier, the larger the file size means a longer download time means the more your already impatient visitors have to wait.
  • Not SEO friendly: Just like Flash files, search engine spiders cannot detect the textual information inside of image files.

If you have an image that requires text, then try an alternative method using CSS layers. Not only is this method easy to implement, but it will help keep the image file size smaller. It is also SEO friendly.

too many columnsToo Many Columns5. Attack of the Columns

No, this isn’t a spin off of the Star Wars movie. Attack of the Columns is a phrase we use when a web designer uses more than a few columns in their layout. Some designers believe that by using more than a few columns they can better organize and display the information on their web page. The problem is, just like information overload, using too many columns will overwhelm the user.

When more than 2 or 3 columns are used, a focal point is usually eliminated from the web page. Without a focal point, the user has no idea where to look. Instead, the user’s eyes wander aimlessly throughout the web page. This will cause the user to feel confused and overwhelmed and might make them go to a similar website with a cleaner, less-busy layout.

Even if there is a focal point, there is probably going to be too much information on a 4+ column layout. If huge sites with massive amounts of content (i.e. Amazon.com) are able to work with a 3 column layout, then there is no reason that any other website can’t do the same. Plan your layout before you start building your website and you will find that even if you have a lot information and content, a 3 column layout is more than enough.

all smilesAll SmilesHappier Visitors

These 5 Things to Hate About Web Design are very important - perhaps the most important things a web designer should take into consideration when building a website. All 5 of these items have one thing in common: when followed, the user will have an easy, fast loading, straight forward experience when they visit your website. What more could they ask for? Well, maybe less advertising.

Don’t delay, give Stanley a call today on 081-525-1727 to discuss your requirements or send him an email to This email address is being protected from spambots. You need JavaScript enabled to view it.' to request a free quotation

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Keywords are the key to good website design

SEO Keyword researchS.E.O Keyword ResearchWe all know potential clients won't come just because you built the site - the site has to place well in the search engines to pull the traffic. Of course, placement can be bought through Pay Per Click advertising, but there is nothing as satisfying to a web designer as a top position in the free results.

How do you get there? In a word: keywords. Design your web site for search engines from the very get go, and that means, start with your keyword research. Once you have those terms in hand, use them to plan your site and content.

domain name registrationDomain Name RegistrationWhat's in a Name?

If you haven't purchased a domain name yet, then think about ways to incorporate at least one of your keywords. Hyphens are fine, but if you can get bluewidgets.com, go for it. Or www.companynamewidgets.com ... you can rank well without it, but every little bit helps.

website widgetWebsite WidgetsSite Content - Give Them What They Want

If you plan your content based on your keyword research, you give searchers what they are looking for. Sometimes you have to get creative, of course. For example, if you sell red widgets, but your research tells you people search far more often for blue widgets, then you might want to create and optimize a page "red Widgets Vs. Blue Widgets." Sounds silly, but you get the idea. And it not only brings the searcher for red widgets to your page, it converts them to a blue widget buyer.

Create at least one page for each keyword variation, and on that page use your phrase:

  • In an h1 tag once
  • In an h2 or h3 tag once
  • In the first paragraph
  • In bold somewhere in the content
  • In the anchor text of a link to an authority site.
  • In the anchor text of a link to another page on the site

keywordsKeywordsSite Design Architecture and SEO

Your keywords will also figure heavily in the website's structure - especially if it's a large site. Where there are natural divisions, create sub-directories with keyword rich names: www.yourdomain/blue-widgets/ for example.

It can also be a powerful move to use your keywords in file names - your HTML and graphic file names. Assume for a moment you sell widgets of all different colours, and they are search terms ... you would have pages named:

- www.yourdomain/blue-widgets.html,

- www.yourdomain/black-widgets.html,

- www.yourdomain/white-widgets.html and so on.

Use those keywords in the graphic files names as well. Take your home page, for example. Your logo should be called widgets-logo.gif.

alternative textAlternative Text for ImagesOther On Site SEO Design Elements

Be sure to use Alt Tags for images, and title attributes for links. Don't stuff the alt tags with keywords, but describe the images accurately, and do it with the visitor in mind too. Here's why: we know the search engines do use the text from alt tags to help index a site, but did you know that Google sometimes uses the alt tag text as the description in the SERPs! It's rare, but it happens. I've seen it on my own site.

The jury's out on whether this last technique is really effective, but many SEO Web Designers now use the title attribute on links. If you look at the code for the link to my site – or put your mouse over the link, you will see what I mean.

Off Site SEO – Link Building

Wait a minute, link building isn't part of design is it? Yes, it is! You used to be able to build link popularity through reciprocal link programs, but that is no longer an effective gambit. To get links, you need to create the sort of content that makes other webmasters link to your site. It might be a forum, a blog with constantly updated information, or a tool that people need. Build your content to attract links, as well as visitors.

Incorporate these suggestions into your web site, and you will begin to see how SEO and Web Design can be synonymous!

Don’t delay, give Stanley a call today on 081-525-1727 to discuss your requirements or send him an email to This email address is being protected from spambots. You need JavaScript enabled to view it.' to request a free quotation

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Web Design - Simple Mistakes and Golden Rules

Good Web DesignGood Web DesignGood web design is something that can be achieved relatively easily by sticking to a small set of guiding principles and avoiding some very common mistakes.

Truly excellent web design skills are born out of years of experience, dedication, and plenty of hard-learned mistakes. Fortunately, being truly excellent at web design is not a pre-requisite for building a fantastic website, and the lessons learned from those mistakes can be passed on without the hardship.

This article contains some of the principles which I have learned the hard way, and the easy way. Each principle is fairly obvious, but so many designers ignore them for one reason or another, and the consequence is a hard-to-use, poor looking site that is difficult to manage, and fails to make the top 1000 in Google. If your website adheres to the principles below, it will almost certainly be much healthier, and you, and your visitors will reap the benefits.

1. Keep Everything Obvious - Don't Make Me Think

The book entitled Don't Make Me Think!: A Common Sense Approach to Web Usability by Steve Krug, is one of the best selling books on the subject of web design and usability. Personally, I think thinking is a good thing, but at the same time, I don't want to be struggling to figure out how to submit a web form!

Visitors to a website expect certain conventions, breaking these is a great way of losing visitors. People expect to find the navigation at the top of a page, or on the left hand side. Logos are mostly found on the top left. Much research has been conducted into how people view and use web pages. The good news is that you do not need to know all of this; instead, look at how larger companies, such as eBay, Amazon, Google, and Microsoft structure their pages, and the language they use, then emulate them.

website colourswebsite colours2. Limit Colours

A website using too many colours at a time can be overwhelming to many users, and can make a website look cheap and tacky. Any users with colour blindness, or contrast perception difficulties, may even be unable to use the site.

Limiting a palette to 2 or 3 colours, will nearly always lead to a slicker looking design, and has the added bonus of simplifying your design choices, reducing design time.

Software like Color Wheel Pro, can greatly simplify the creation of a pallet, by showing which colours sit well together. If you really do not have the eye for design, then software like this provides the perfect way of escaping monotone, or badly combined colour schemes.

If your site uses blue and yellow together, or red and green, then it may present problems to anyone suffering with colour blindness. Vischeck.com provide free software that can simulate different types of colour blindness.

Web fontsWeb Fonts3. Be Careful With Fonts

The set of fonts available to all visitors of a website is relatively limited. Add to that the possibility of a user having a visual impairment, then the options become even smaller. It is advisable to stick to fonts such as Arial, Verdana, Courier, Times, Geneva and Georgia. They may not be very interesting but your content should be more interesting than your font, and if it can't be read, what is the point of having a site?

Black text on a white background, is far easier for the majority of people to read, than white text on a black background. If you have large amounts of text, then a white or pale background is far more user friendly. Always ensure that there is a good contrast between any text and its background. Blue text on a blue background is okay, as long as the difference in shade is significant.

Verdana is often cited as being the easiest to read on the screen. Georgia is probably the best option for a serif font.

web design developmentWeb Design and Development4. Plan for Change

If you fix the height of your page to 600 pixels, will you still be able to add additional menu items, without completely redesigning your page?

The ability to add or remove content from a website is fundamental to the ongoing success of it. Having to rewrite the entire web page, or website, each time you want to make a small change, is a sure fire way to kill your interest in your own site, and will negatively impact your overall design and usability.

Getting a good idea of how your website is likely to grow, will clarify how best to structure your layout. For example, a horizontal navigation is often more restrictive than a side navigation, unless you use drop down menus; if your navigation is likely to grow, and you hate drop down menus, then your design choice has been 99% made for you!

Understanding how to use Cascading Style Sheets (CSS), avoiding unconventional layouts, and complicated backgrounds, will all help enormously.

5. Be Consistent

Again, don't make your visitors think! About how to use your site, at least. If your navigation is at the top on your homepage, it should be at the top on all other pages too. If your links are coloured red, ensure the the same convention is used on all sections.

By using CSS correctly, you can make most of this happen automatically, leaving you free to concentrate on the content.

holiday picturesNon Relevant Holiday Pictures6. Keep it Relevant

A picture is better than a thousand words, but if the picture you took on holiday is not relevant to your Used Car Sales website, then you should really replace it with something which reflects the content or mood of the page; a photo of a car perhaps!

If you can take something off of your web page without it adversely affecting the message, appearance or legality of your website, you should do it without hesitation.

Avoid the need to add images, Flash animations or adverts, just because you have space. This wastes bandwidth, and obscures the intentions of your website. If you absolutely must fill the space, then exercise your imagination to find something as relevant as possible.

Keeping your content focused will ultimately help your search-engine rankings

cascading style sheetsCSS-Cascading Style Sheets7. Become a CSS Expert

Cascading Style Sheets should be any web designer's best friend. CSS makes it possible to separate the appearance, and layout of your page, from the content. This has huge benefits when it comes to updating and maintaining your site, making your site accessible, and making your site easy for search engines to read.

CSS at a first glance is very straightforward but it is definitely worth investing in one, or more books. Two great books are: CSS the Missing Manual by David McFarland and Bulletproof Web Design by Dan Cederholm.

8. Avoid Complexity

Using standard layouts for your web page will save you development time, and make your site easier to use. Pushing the boundaries nearly always leads to quirky behaviour, cross-browser problems, confused site visitors, and maintenance headaches. Unless you really do like a challenge, then avoid complexity wherever possible.

Many standard layouts are freely available online with much of the boring, repetitive work already done for you.

The principles above all border on common sense, and are well known to most people, yet so many sites continue to deviate away from them, and suffer as a consequence. Following these principles will help you keep away from trouble, although it still doesn't guarantee it!

Don’t delay, give Stanley a call today on 081-525-1727 to discuss your requirements or send him an email to This email address is being protected from spambots. You need JavaScript enabled to view it.' to request a free quotation

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How to Avoid the 12 Common Web Design Mistakes

Website Redesign ChecklistWebsite Redesign Checklist

Are people visiting your web site, but not buying? This may be a sign, and the time to do some redesign of your web site. Often you are so close to what you have created, that you can’t see obvious design mistakes. I have done the same when writing an article – everything looks fine when I have finished, yet when I review it the next day, I am amazed at how many mistakes I have made.

Let’s take a look at some of the most common Web Design mistakes:

1. Sloppy Web Site Copy – your heading and first paragraph should clearly indicate the purpose of your web site. “Content is King” on the Net, so make sure there is plenty of focused information for your visitors. The content should draw the visitor through the site, to take action in the end. Include contact information on every page in case people have questions..

2. Bad Colour Coordination – avoid using dark text on a dark background. Use dark text on a light background, such as black on white. Use colours that blend well together.   Observe nature, or look at paintings to get some idea of good colour combination's.

web design coloursWeb Design Colours3. Pages Load Too Slowly - using too many images, or inserting large images on a web page, slow down the loading times of your web page. Optimize your images, (reduce their size) before you insert them on your site, otherwise your visitors will leave before your site is loaded.

4. Poor Navigation – this means visitors can’t easily find the information. They experience broken links, error pages, or discover too many moving objects (animations, flash, scrolling text, marquees) – all these will annoy the visitor, and cause him to click elsewhere. Keep your navigation simple by creating clear links on all web pages.

5. Orphan Pages – these are pages other than your homepage, where the visitor has no idea how it fits in with the overall structure of your web site. You should always have a link to the homepage, so that visitors know where they are on your web site.

6. Long Scrolling – the visitor has to scroll horizontally, or many pages vertically to view them.

7. Meta Tags Missing – without optimizing your web page with a description or keywords, people can’t find you on the search engines. Research key words or phrases relevant to your site content. Include them in your title, description, and Web Site copy.

8. Lack of Marketing Strategy – a beautiful lawn without sun or water, will soon die. A Web Site without visitors will soon die too. Visitors are the life blood for your website. Create numerous marketing strategies to attract visitors to your web site – you never know which one will be the most effective.

9. Poor Layout and Design – create an aesthetically pleasing design to keep the visitors on your site. Create enough white space between your text and images by using margins. Don’t overlap text and images, and avoid capitalizing all text – it gives the impression you are shouting at your visitors. Use font type such as Arial, or Verdana, to make it easier to read on your computer screen.

web frameWeb Frame10. Avoid Using Frames – frames don’t allow you to bookmark the page or return to it, and sometimes the URLS stop working.

11. No Cross Browser Compatibility – you may be losing many customers, if your Web Site is not compatible to the browsers most people are using. Internet Explorer (IE 4, 5, 6) is currently the dominant browser, and most users are displaying 800x600 pixels or more, with a colour depth of at least 65K colours. .Therefore check your design with these statistics in mind.

12.Outdated Information – your web site is like a garden. If you allow weeds to block out the sun and take over your garden, it will be destroyed. Attracting, and keeping web site visitors, means continually adding new information (i.e. latest news), deleting irrelevant, outdated information, and removing broken links.
Continuous maintenance of your web site is crucial to attracting, and retaining Web Site visitors, as without visitors your web site will soon die. They are the life blood for your website. Remember to create numerous marketing strategies to attract visitors to your web site – you never know which one will be the most effective.

For more information, or a free quotation, please do not hesitate to contact us

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