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Why Have An Article Website?

Article submission website listArticle Posting WebsiteKnow the fact

Presumably, you already know what internet is all about. It’s all about content. With free quality content, you can easily attract the masses. Some may consider this an investment while some may treat it as a hobby.

If you are wondering why some may treat it as an investment, what is there to invest in? Well, basically, having your own article website can often be the most powerful marketing weapon. You can increase your product sales or even attract many advertisers to place advertisements (Banners, text links) on your website should the site grow. Visitors will stay on your web site longer, because there are lots of articles to read. This gives you additional opportunities at getting more clickthrough’s to your affiliate programs. You could feature links to your affiliate programs on each page you have articles.

While for hobby purpose, some just want to share their knowledge.

free Article Submission WebsiteArticle Submission WebsiteIn either case, you as the writer, will be treated as a professional by the public within your article categories range.

Now you have a brief idea of the benefits in having an article website. So how do you go about creating one? Let's imagine in the case where you have established a very popular article resource site, consisting of some excellent graphic designers and some award-winning writers. How can you make sure each of the individuals does their job well, and focuses on only their section of professionalism? For example, most designers ensure that your article website content looks great. This is what they do best. Writers on the other hand, write excellent articles but can't draw well or build websites.

Hence, you need to allow everyone to concentrate on what they are best at, and bring their output together to provide the website as a pleasant place for your visitors. The answer? Vezine Content Management application software is what you need.

Brief introduction to Vezine

As you may already have referred to Vezine's website, it is an online content management software that helps you create a full article website easily. Vezine allows you, the owner or administrator (as you call it) manage not only articles, but also allows you to handle your writers, designers and files or images uploaded for any individual articles as well.

search engine friendly optimizationSearch Engine Friendly OptimizationIn addition, Vezine recognizes that Search Engine Friendly Optimization is especially important. Without optimization, your listing in the search engine will not be in a good position.

Search Engine Optimization (SEO) can be easily enhanced within your Vezine's administrator panel. The most common optimizing options are friendly URL and meta keywords and descriptions for each individual articles. You can already see an example here in this site.

So, as earlier on, we are talking about having individual professionals to each handle their own job well. For this, Vezine allows you to create multiple Groups. For example, you may want to create a Writer group. Allow this group to access only the Articles Management section and throw all writer's account into this group and have them login into the admin panel. Once logged in, they will be restricted with a limited access. Allowing them to only create articles but not tamper with the website templates and designs.

Of course, do the same by creating a Designer group, whereby you should only allow them to access the Templates Management section of the administrator panel. This is how and what you should consider if you want to create a successful article resource website.

There is more to it than meets the eye for this application, hence it is out of the scope for this article to provide a detailed explanation for each feature. Check out: http://www.vezine.com/features.php for more information that may surprise you.

Having a successful article website

Now, if you have decided, or have already run an article resource website, you will most likely want to stand out among other popular sites within your categories.

articlewritingArticle WritingThe most obvious point you should bear in mind. is to keep your article content fresh and updated. Using free content available in the market is not advisable. Try to come up with something unique and perhaps do some comparison, like what interesting or popular topics your competitors do not have, which you can consider creating for your site. You can easily know this by doing some market research in various community forums. Just remember, quality content is king!

Another point to note is to spice up some interesting RSS feeds to the public. RSS stands for Really Simple Syndication. It is an XML-based format for content distribution that contains a list of items, each of which is identified by a link. Each item can have any amount of metadata associated with it. RSS allows the user or their traffic to see your site topics without going out of their way to visit it. While this seems bad at first glance, it actually improves your site's visibility; by making it easier for your users to keep up to date with your site - allowing them to see it the way they want to - it's more likely that they'll know when something that interests them is available on your site.

RSS feedRSS FeedsYou can easily do so with Vezine, create as many feeds as you want to. An example can be found here in this site, located at your right hand side (Latest News). Once someone clicks on the topic title, she/he will be redirected to the site where the original content is (Full Story).

Of course, in order to attract an audience to use your feeds on their website, you will need to convince them with fresh and updated content often as mentioned above. Hence, whenever new articles are being published by you or your writers, your audience's websites who are using your feeds, will also have the latest articles topic listed. This is one of the benefit of RSS.

Optionally, have designers to design a nice professional looking theme for your Vezine. Navigation usability do play a big role in this, so choose someone whom you are sure have knowledge in this. Refer to The Art Of Vezine for an idea on how to design themes for your Vezine.

Conclusion

Now that you have a brief idea on what the benefits are of running an article resource site, and an overview of Vezine, you can start right away. Get yourself a Vezine license and pick up experience as you go and be patient.

content article writingContent Article WritingTry to focus more on the quality of your article content, instead of giving too much attention to your SEO. Remember, word of mouth by the public is also another way to boost your web site's reputation.

If writing articles is not within your professionalism, try and get a few writers to help. Perhaps even pay them (Remember I said investment?). Or, you can take this chance as a challenge and write a few articles about what you know or do best.

No matter what,if you have or decided to run an article resource site, do remember the points stated in this article. There are lots of great articles or tutorials here in Vezine.net, supplying you with various tips on using Vezine and how to do the job faster.

Read them up and best of luck!

For more information or a free quotation, please contact us

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What to avoid to make your website design effective?

content is like waterContent is Like WaterThe effective design is the one which is maximum simplified and conformable to your users because they are your main purpose. This one, simply and clearly announcing what your website is about. This one, quickly offering the users exactly what they are expecting to see on your pages, without being troubled with insignificant information. The big mistake made by a lot of web designers is to project their activities from their own point of view, without thinking about the user.

Factors, damaging the website design effectiveness

Additional time needed for website downloading
Badly written content
Complex design, abundant in elements
Difficult navigation, incomprehensible for user
No validated program language

Additional time needed for website downloading

Your pages downloading time is extremely important. Your users will shut your website down very quickly if you make them wait because of your slow downloading pages. The other sites are just a mouse click away from them.

  • Not important if you are talking about graphics, multimedia, scripts, applets - be cautious about their location on your site. Don't insert them without judging their position, just because you or your designer had an idea about it. Design them small-sized, too.

Copywriting SkillsCpywriting SkillsBadly written content

The text that is ready for print has nothing to do with the text for the Web. According to Jacob Nielsen, Web usability guru, users have more difficulty in reading the information on computers than on printed editions. They would rather scan it than read it profoundly. Huge text blocks are unreadable and couldn't allow them to do it.

Means to make text more readable and effective could be effectuated by using:

  • separate paragraphs
  • titles
  • subtitles
  • indentations
  • bullets
  • bolds
  • hyperlinks
  • different fonts and sizes

web frameWeb FrameComplex design, abundant in elements

  • Don't complicate users work by complex and abundant design, making the website confusing in terms of its downloading and its appearance on their screens.
  • Avoid frames. They could seriously damage your website usability.
  • Having a site, made on FLASH you can't explain fast and clear to users what his content is about, what it would be useful for, what they could win, using your services, because only its downloading will take several minutes. If you insist however on including FLASH elements, much better variant is to insert them in a detached small file, with definite size, but inserting it, you have to possess some clear purpose. It refers much more to your home page, which is your website main portal.
  • Don't leave your pages without comprehensible title tags, clearly explaining what your page is about (title tag is the page title you see on the top of the browser).
  • Don't leave your site home page without text, explaining to your users who you are and what you are talking about on your site.

poor navigationPoor NavigationDifficult navigation, incomprehensible for user

  • Don't upset user with bad navigation, making him feel lost. He could enter your site by each of its pages, not only by the home page. If he/she enters by another one, he/she must understand what is his/her position on your site, where he/she could go by clicking the corresponding link.
  • Don't leave your site without a site map. The site map gives thr user the possibility to orientate quickly and easily on it.
  • Always put a link to the home page on each of your pages, plus the firm's name and logo, making them a link to the home page too.
  • Don't allow the existence of an orphaned page, where a user could feel lost.
  • Don't change the default color of the hyperlinks, because users are expecting to see them exactly that way. When a text is blue, the user is used to thinking it is a link, and if it is purple, that it is a visited link. The different colors from the default ones will throw them into confusion.
  • Don't make a text blue that is not a hyperlink. That will also confuse them.
  • Don't put a link that leads to the same page, only those that go to other page sections.

program codeProgram CodeNo validated program language

The code your site is written in is validated depending on browsers from different types and versions.

  • Incorrectly written program code will make your site users close it immediately due to its bad appearance in their browsers.
  • Correctly written code is the best way to ensure your pages are appearing correctly in as many browsers as possible.  It includes old versions and versions that will be published.

For a free quotation, or to discuss your requirements, please do not hesitate to contact us.

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Your Web Designer Is Not The Boss - You Are!

web design and layoutWeb Design and LayoutA web designer shouldn’t tell you how to run your business. You need to make sure you find the right designer who understands what you want and can achieve your aim exactly as you want it.

Web designers are experts at constructing and managing websites and can be a great asset to your online business. That being said, there are some webpage designers out there who can get carried away and will try to design a website the way they want it, and not the way their employer asked them.

To ensure you don’t end up with a bossy designer, the following is a basic guideline you can follow to find the right web designer:

Know what you want for your website

How do you want your website to be laid out? Will you be using pictures or other graphics? What do you think would appeal most to the audience you are targeting your product or service to? The last thing you want to do is to seek out a web designer, and not have any idea how you want to build your website. This is how you can lose control over your project and be lured into using someone else’s ideas.

Recommendations:  If you have friends or colleagues who have used web designers, ask them for a recommendation.

designers portfolioCheck Designers PortfolioCheck out the designer’s portfolio

Once you find a web designer you are interested in, be sure to check out their portfolio to see previous work they’ve done. This will help you decide if you think their work is similar to what you had in mind for your own website.

Discuss your project – if you like a designer’s work, tell them about the project you would like to create. The designer should have plenty of questions for you. During this time you can get a feel for their personality and vision, and see if it will mesh with yours.

Request a quote Although web designers may not be able to tell you the exact amount a project will cost, they should be able to estimate a probable cost based on the project description you have provided. A webpage designer doesn’t come cheap, so be prepared for a high price. If for any reason you find the cost is more than you are willing to pay, check out other designers and request a quote from them.  This will help you determine who you should go with, or maybe to consider designing your website yourself if you simply can’t afford it yet.

WebDesignMeetingWeb Design MeetingRoutinely meet with the designer

Make sure you schedule appointments with the web designer to make certain everything is going according to plan. Your website designer should have no problem meeting your requests, or making changes, as long as you are not making unreasonable demands (IE asking them to re-work entire pages without additional pay because you’ve suddenly changed your mind).

Remember, you have total control over the design of your web page, regardless of what your web designer may think. You are designing your page with your customers in mind. Don’t let a website designer boss you around; even if they are an expert in their field. The bottom line is, it’s your website.

Contact us for a free quotation, more information, or to discuss your website requirements

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Guide to choosing the right web design company

judge the book by its coverThis Time DO Judge The Book By It's CoverChoosing a web design company can be a little tricky, and many times it's a gamble, but if you know what to look for, you can save yourself a lot of stress and frustration. If you don't, however, you could be stuck with poor service and empty promises, as well as being faced with ridiculous bills. Take time to empower yourself with the following knowledge, and learn to spot a bad choice in web design companies from a mile...

LOOKS

This is one of those times, that judging a book by it's cover is in your best interests. A web design company's website is it's book cover, so naturally, if their website is not stimulating...chances are that they will create an unstimulating design for your website...which in turn, is YOUR book cover. If your book cover is amateurish, your potential client may very well pass you by, imagining that your service, or product, would be as exciting as the site they've just seen...

LOOKS vs PRICE

If the client liaison of the web design company drives a Ferrari, there's a very good chance that they are overcharging their customers. Web design prices vary greatly. There are no set guidelines for quality ,nor are there any recommended pricing structures, so one must use one's own discretion here. I can't tell you that R 4000 is a good price for a small website, because it depends on the web design itself. If I may use a fine art analogy here. R 1 million is a ridiculous price to pay for a Trechikoff, but an incredible bargain for a Van Gogh.

EXAMPLES

If the web design company does not supply examples of their work or some form of portfolio, it can mean one of two things. Either the company is just starting out and has no work to showcase yet, or they are not confident enough to display their work because it is not very good. The other problem I've come across here is when a web design agency has a long list of clients that they have allegedly done work for, but no links to the work itself. In cases like these, you can rest assured that at least half of their clientele are made up and the other half of their clientele are upset by their shoddy workmanship. Bottom line is: If the company is any good, they will proudly display examples of their work. If the company just doesn't have any work to display, you're taking a gamble. It's your call.

lazy and unreliable manLazy and Unreliable ManSERVICE

There are three kinds of service you will come across in the web design industry. The first kind are lazy and unreliable, the second kind are very enthusiastic and will promise you the world, but won't deliver, and the last kind (which is the kind you are looking for) will get back to you promptly, and meet, or even exceed your expectations. The latter is very difficult to come by. Here's how you can spot the different kinds...Should you ask for a quote from a web design company or get in touch with them via email and they do not get back to you within twelve hours, then you can expect this kind of service for the entirety of the job. They are lazy and do not feel that you are important enough for them to reply promptly. The second kind is more difficult to spot. This kind are skilled in promotional talking but lack the technical skill/knowledge to deliver, so asking a few technical questions should do the trick. Instead of listening to the words they use to reply, watch their body language to see if they look uncomfortable with the question.

LOCATION

A good internet connection for both parties, in most cases, rules out the significance of where the designers offices are located. In fact, if you have a tight deadline, it is probably better to have an online relationship because when you send an email with instructions, the web designer is already at his/her computer to make the changes, as opposed to having to drive back to their premises and prepare themselves for work mode again. Even material for the job can be emailed because unlike their graphic designer counterparts, the files are low resolution, therefore small in size. One thing to keep in mind though, is that if their offices are in a very exclusive area/office park, you can probably expect to pay "exclusive" prices.

SEO

A good web design company will design your website with search engine optimization in mind. It is no good to have a beautiful website that no one is ever going to see because search engines can't read the format in which it was designed. Ask your designer about their website marketing options. A lot of companies say they offer this but really don't know much about it. If a designer can't tell you exactly how they have optimized your site for search engines, then they probably have not.

meeting a deadlineMeeting a DeadlineDEADLINES

The last factor to take into consideration is the web designers ability to work within given deadlines. In a deadline situation it is almost always better to deal directly with the person/s who are going to be doing the work. In many large corporations, they will send a client liaison to receive instruction from the client, but in many cases the client liaison is only trained to appease the client, by saying "yes we can do that", "sure, you will have it tomorrow", but does not have an inkling of what the work entails, and then will go back to the designer only to be told that there are problems with what was promised. This back-and-forth liaising lends itself to miscommunication and is ultimately a waste of valuable time. The best way to see if a web design company can meet your deadline is to give them a smaller job first, with its own deadline. The Bible says "Those who can be trusted with little, can also be trusted with much".

For more information, or to request a free quotation, please contact us

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Why Stealing Meta Data From Another Site Is A Dumb Idea

stealing web page materialStealing Web Page MaterialIn the search engine realm of things, I meet a lot of “pros”. I also see a lot of their handiwork when it pertains to web site optimization. But more and more, I see a lot of really poorly written, (and often times stolen) bits of web page material, that makes absolutely no sense.

The common thing to do among web site professionals, is to try to gouge the customer for as much as they can. This includes trying to carry the project off without a hitch, to show some bit of competence. I find this done with a lot of web designers, who have never been certified though an SEO, (search engine optimization) program of any kind. These types will actually steal the meta data off another web site, and then jam it into your pages, hoping that it will work. They change a few of the keywords, and pray to God that you won’t catch them.

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