StormBiz Blog

Everything you need to know about website design, website hosting, graphic design, our website design courses and more...

Web design: Keep it clean

less is moreLess is MoreWhen designing your website, remember one thing: Less is more. Some people make the mistake of filling up every pixel on their web page with a different image or graphic or piece of text. Not only does this usually look bad, but it greatly diminishes the chance that the visitor will be able to find a focal point. People don’t like being confused when they visit a web site. They like simple.

column structureColumn Structure

Information overload

Try to not use more than three columns in your layout. Some websites can get away with one column, others need two or three. A good web designer will be able to develop a strategy for successfully laying out their website content in only a few columns.

Colors that complement

Try to avoid using more than 5 colors on your website. Develop a color scheme and stick to it. A great site that has heaps of working color schemes is at http://www.colorschemer.com. They also have a program called ColorSchemer that makes choosing colors a cinch. No, we don’t work for these guys - we just love their website and software! One of their recent blog posts was about our company’s obvious favorite color - blue!

Content is king

Make sure that the content on your pages is informative and to the point. Many web surfers have short attention spans and will lose interest if your web page content isn’t concise and clear. On the other hand, if you have a lot of informative, valuable information, post as much of it as you can. The web needs a lot of good content to make up for all of the bad website content out there.

too many imagesToo Many ImagesUse images wisely

The same can be said for website images - don’t abuse them. Not only do too many images look tacky and unprofessional, but they can significantly slow down the loading of your website. As mentioned a moment ago, web surfers have short attention spans. If your website takes longer than 5-10 seconds to load, you risk losing visitors. Make sure that your images have been optimized in Adobe Photoshop or other image editing software. Optimized images will load much more quickly than images that are saved without any optimization.

Web pages that suck

Web design talent is not something everyone has been gifted with. Someone went so far as to prove this fact by creating a website called Web Pages That Suck.com. On this site you will find many examples of, forgive us for saying, terrible websites. Those who created these sites obviously did not read their Web Design 101 book. We actually found this site helpful, when many of us first began our website design careers. You can learn a lot from other people’s mistakes. Try your best not to end up on that website.

Please do not hesitate to contact us for a free quotation, or more information.

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How to Use Keywords to Optimize Your Site for Search Engines

SEO Keyword ResearchSEO Keyword ResearchPlacing keywords strategically throughout your web pages will greatly improve your rankings in the search engines. Many sites, however, leave them out altogether so your Site won't get ranked at all. Inserting too many keywords in your web pages or repeating them too often, will result in your site getting banned from the search engines.

How do you sort all this out so you can effectively market your web site to the search engines?

What is a keyword, and how to create targeted keywords for your site. Next we will discuss where to place keywords, how many to use, and some tips on what to avoid.

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What is ASP Hosting?

ASP Hosting ProviderASP Hosting ProviderASP hosting is a server-side scripting environment that uses the Active Server Pages (ASP) technology. It is designed for dynamic web pages and applications, offering a vast array of functionalities for web developers. ASP hosting is normally hosted on a Windows server, typically an NT server, and can be fully integrated into an Internet Information Server (IIS) or PWS. The concept of ASP is the same as scripts such as Java Server Pages (JSP) and CGI, that enables web pages to work with databases and programs in the web server. An ASP web page is easily identifiable with the .asp extension on the URL.

ASP hosting works in a similar way as other server-side scripting technologies. When your web browser sends its request to the web server, the web server will call ASP, which would process the requested file. It would run any script commands, and in turn sends the requested web page back to the web browser. Hence, it is the server who runs all the requests, and sends the requested HTML pages back to the browser.

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What is PHP Hosting?

PHP HostingPHP HostingPHP hosting is a server-side scripting environment that is used to create dynamic web pages. PHP is an abbreviation for Hypertext Preprocessor, an open source language, widely used by programmers and web developers. The fact that it is open source gives it a lot of advantages over proprietary programming languages. Due to this reason, PHP has been the most famous server-side scripting language, and almost all hosting providers offer PHP hosting services nowadays.

PHP is an object oriented language. The way PHP hosting works is that the web server would filter a request document using PHP, and generates the output from PHP to the web browser. These documents are usually in HTML format, with PHP tags inside. The tags can be run on both Windows and UNIX servers. In terms of output text, PHP is capable to generate any format such as XHTML and XML.

With PHP, web developers would be able to perform any CGI tasks, such as generate dynamic contents or send and receive cookies. PHP is also capable of outputting PDF files, Flash videos and images on the fly at high speed. This is possible due to its ability to save the required files in its file system and forming a server-side cache.

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