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Traffic Demographics

Website TrafficWebsite TrafficHow much do you know about the visitors to your web site? Are they directly interested in what you have to offer them? Is what you are speaking about on your site general information that is available anywhere on the internet, or something that they can only get from you? If you are simply rehashing what everybody else is saying, then you are losing out on a lot of traffic, and a lot of income.

Exactly how much you need to know remains something of a mystery. However, it is relatively safe to say that if you offer only generalities on your web page, you may generate a lot of traffic but you will probably not get a lot of return visitors. While people who come to your site initially, may provide some base ad revenue, unless they can interact on your site, they are probably not going to be very receptive to actual sales pitches from you.

HealthCareHealth CareFor example, if you are involved in the health care niche, and you only put out a couple of hundred articles about how important health care is, without giving your visitors and readers any real or useful information, it is not likely that they will be returning to get any real information from your site. When you offer them something of substance, no matter whether it is a digital product, or something more tangible, they will remember your mediocrity, and not be compelled to purchase your offerings.

On the other hand, if you have fifty well-written articles, discussing the different types of health care, and different concerns, benefits, and hazards of specific health care needs, your visitors will be more likely to return. When you have something specific to offer those readers, they are bound to be more responsive to your offers.

You can have ten thousand people on your list regarding your particular niche, but are you taking all of the possible variations into consideration, in order to offer something that is directly relevant to your list? That is not to say that you have to get into too much detail, but that you do need to offer them something that is directly related to a specific need. If there is no specific need to fill, none of your visitors will feel a need to purchase it.

While you do not want to narrow your niche down so far that you no longer have any real audience at all, you do want to include specifics about as many of those subgroups in your niche as is possible. Concentrate on building them up one at a time and you will actually fare much better than you would by bombarding them with everything all at once.

health care nichesHealth Care NichesIf you return to our health care niche example, you could very well start off with a general site, stating the relevance of health care, and how important it is for everyone. That main heading can then be broken down into sub-categories, in order to meet and fulfill the needs and requirements of all of the people that visit your site.

The health care needs of a professional athlete are going to be different than the needs of an elderly and infirm person. However, by including sections in your site to cover the needs of both of those groups, you have expanded your audience by providing more specifics separated into different areas. You have also accomplished this without alienating either group. This is something that is very relevant when you want to generate return traffic or confidence in the products you have for sale on your site.

Whatever particular niche yours happens to be, try expanding it as far as possible while continuing to provide enough information for the casual reader to learn what category they belong in. Offering something for both the general audience as well as more specific information for each of the groups within that arena will only expand your audience, your credibility and your income.

Give Stanley a call today on 081-525-1727 to discuss your requirements or send him an email to This email address is being protected from spambots. You need JavaScript enabled to view it. ' to request a free quotation..

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What Is RSS And How Can It Benefit You?

RSS feedRSS FeedRSS is short for Really Simple Syndication. It is part of the XML family that is used for syndicating information. Put simply RSS allows one web site to share information with another web site.

As a web site publisher, RSS offers a way for them to publish their information on many web sites, which in turns increases their reach on the Internet and the amount of traffic they receive to their web site. They also receive more one way links back to their web site. These benefits result in an increase in their search engine ranking.

As a web site owner, RSS allows them to receive up to date links to information on a regular basis that runs on auto pilot. When the publishing site is updated, their web site is also updated.

The result of this is that their web site is updated more regularly which also increases their search engine ranking.

The other benefit the web site owner receives from using RSS is that their information remains "fresh" which encourages their visitors to return on a regular basis.

However, the web site owner does not receive the complete articles, instead, they receive a feed that contains a title, a brief description and a link to the article that resides on the publishers web site.

RSS submission sites listRSS Submission Sites ListThe main disadvantage to the web site owner is that they trade off traffic for content, as their visitors need to visit the publishers web site to read the complete article.

But, this is a minor disadvantage considering all the benefits that RSS offers the web site owner.

The web site owner will need to install some software in order for them to receive RSS Feeds.

This software ranges from commercial packages the web site owner can purchase all the way down to freeware. Before purchasing any software you should research the different software packages that are available to ensure you get the software that is most suited to your requirements.

Fortunately, setting up an RSS feed is relatively straightforward and should only take a couple of hours at the most, and, once RSS is set up their is very little maintenance (if any) required.

If you are a web site owner, you should consider the power of RSS and what it can offer you and your web site.

Give Stanley a call today on 081-525-1727 to discuss your requirements or send him an email to This email address is being protected from spambots. You need JavaScript enabled to view it.' to request a free quotation.

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What to Do When a Client is Ticked Off

angry customer on phoneAngry Customer on PhoneMy client Jerry was threatening to sue. Worse, my programmer was dragging his feet and didn't see the seriousness of Jerry's threats. I was on the phone with Jerry for hours at a time.

The custom ordering system we designed for Jerry's web site needed some small changes that really weren't affecting the performance of his site. Jerry kept saying that the whole system was flawed and that it needed to be completely redone. However, he already had more than 600 sales adding up to more than $100,000. What to do?

We eventually got all the problems fixed up but Jerry ended up having the site and ordering system redone by another company so Jerry was now out of my hair. Was this a good thing or a bad thing?

Customer retention is crucial in all businesses and handling ticked off customers is a part of growing great long-term relationships. Sometimes you choose not to retain a customer even if they are happy with the work you're doing. The time and energy they cost you isn't worth the money you make from them.

High and Fire Clients Judiciously

Reflecting on the situation with Jerry, I probably shouldn't have ever taken him as a client because he smelled of trouble from the outset. The first time I came into Jerry's shop he was arguing with a customer while I waited. He was unbending and wasn't willing to make concessions.

Malcolm Gladwell writes of this in his book, "Blink". We need to be aware of when something doesn't feel right and do something about it before getting in too deep. I should have just walked. Advertising guru David Ogilvy proudly admitted that he fired more clients than fired him.

It takes bravado and diplomacy to drop a client, especially if they are a big source of income. You have to weigh the headaches they cause with the checks that are deposited in your bank account. Are they worth it?

boundariesSet BoundariesSetting Expectations Early and Realistically

I lost another client around the same time because I did not set expectations. Daniel and I had more of a friendship than a client/vendor relationship. He looked and smelled like a good client, but I realized later that he was a problem. He took a lot of my time and had too high of expectations for the work we were doing for the price he was paying.

If you have a friendship with a client, you still have to set strong boundaries with them. You communicate your expectations and bill them accordingly for the work you do. It's easy not to bill for your time if someone is a friend. You have to set the expectation that you will be billing them for all the work that you are doing for them.

angryAngryDon't Let Problems Fester

Daniel and I had a blow up when he misunderstood something that I had written in one of my blogs. He wrote me a strong email that I reacted to in kind by email. If he had read the blog or clicked on the link in the posting he would have seen I had great intentions. And the blog wasn't even about him-there was just a link on the side of the page pointing to his site.

If I could go back in time I would have waited a day or two to cool down. Then I would have written an email explaining my writing and suggested talking face-to-face or by phone. Live and learn.

things fall through cracksThings fall through cracksHire Skilled, Responsible People to Handle Your Client's Work

My problem was I was trying to do everything myself, and things were falling through the cracks. Now I tell my clients to communicate their web site changes directly to the designer and they will be billed accordingly. That way changes don't get stuck in my In Box.

Make the Hand-off Easy

If the client chooses to leave or you fire the client, make the transition as smooth as possible. Provide all the files and information they need to move forward if that is the nature of your business. Even if the break up is hostile, make a point to be civil and professional. They may never return as a client, but they may not badmouth you if things end more positively. Daniel got a new company to work on his sites, and I made the transition as smooth as possible for him. I doubt I will ever have him as a client again, but I needed to know in my heart that can make the transition easy for the next person.

smooch some hineySmooch Some HineySmooch Some Hiney

Okay, you have a client who pays well and is worth keeping. Now is the time to kiss some butt. You have to admit you did something wrong and make amends.

My client Scott didn't know some of the work we were supposed to do for him was done. But I knew. I took the risk of telling and then also told him that we would do work for him during the following month at no cost to him. It cost me $600 but it was worth keeping Scott as a client.

Handling ticked off clients is all about doing crisis management, and then deciding how far you will go to keep them as a client. You may choose to give up peacefully and let them go, or you can fight to keep them. Sometimes you have no choice. But when you have the choice and want to keep them as a client, do all you can to make things right. They may represent many more years of income.

Don’t delay, give Stanley a call today on 081-525-1727 to discuss your requirements or send him an email to This email address is being protected from spambots. You need JavaScript enabled to view it.' to request a free quotation

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The Truth about Search Engine Optimization

basic search engine optimizationBasic S.E.OWhile the basics of Search Engine Optimization or SEO are pretty much textbook, it isn't the textbooks that you're competing with, it's the competition ... who within the most competitive markets make it almost impossible to get to that search engine position of being number one. Discovering the Truth about Search Engine Optimization will require an analysis of every factor of optimization.

Professional SEO

Professional Search Engine OptimizationProfessional Search Engine OptimizationProfessional Search Engine Optimization (SEO) is more than simply u
nderstanding the goal of a website. The real SEO Professional, or real 'Search Engine Optimizer', will do extensive query-based keyword research because they know professional optimization needs a strong keyword foundation.

SEO professionals ask the all important question ... Who is the "target audience" or the "target market" ... and then, they work to create a website that brings their content to that audience through the search engines.

Search Engine Optimization (SEO) involves:

  • -Optimizing every page's page titles, meta tags, attributes, anchor text and more.
  • - Theming of the primary domain, sub-domains and supporting web properties (such as blogs, forums and companion websites).
  • - Content is king ... and paramount to good optimization.
  • - Search engine friendly GUI navigation (internal linking strategy).
  • - A must have 'inbound link' building strategy (external links coming in).

The professional SEO (search engine optimization) knows that if you want to be found in the top of the search results for a competitive keyword term, you have to cover all your search engine optimization basics and more. That means both, exceptional website on-page and external off-page SEO, as well as a fully comprehensive link strategy.

google algorithm1Google AlgorithmProfessional SEO Company


Any Professional SEO worth hiring understands that effective SEO (search engine optimization) constant continuing education because the search engine algorithms and the rules search engines use to position a web page within the search engine results page (serp) are always changing. The search engine most challenging to the SEO professional is Google. Here's Google's tips on things to look for in an SEO company:

  • Be wary of SEO firms that send you email out of the blue.
  • No one can guarantee a #1 ranking on Google.
  • Be careful if a company is secretive or won't clearly explain what they intend to do.
  • You should never have to link to an SEO.
  • Some SEOs may try to sell you the ability to type keywords directly into the browser address bar.
  • Choose wisely.
  • Be sure to understand where the money goes.
  • Talk to many SEOs, and ask other SEOs if they would recommend the firm you're considering.
  • Make sure you're protected legally.
  • Professional SEO Strategy and Conversion
SEO and WebdesignS.E.O and Web DesignThe truly Professional SEO and Search Engine Optimization Company understands that there are other considerations to be kept in mind.

For example, a website must not only be optimized for search engine spider algorithms, but it also has to remain optimized for the visitor as well. Ranking number one in all the major search engines is what gets the visitors to your website, but then the website must convert those visitors into actual sales.

Professional SEO is like Royalty


If content is king, then website design is queen. The combination of the two, if done correctly, will produce results for both your search engine rankings and your revenue. While keyword location, weight (absolute and relative), density, proximity, frequency, keyword targeting ... is a important part of the puzzle, how the code for the website is created and the linking strategies are equally considered royalty in the world of the professional optimizer. The knowledge of how best to accomplish that is always changing and that's why a real SEO professional who is on top of the trends, can be worth gold to the success of your business.

For a free quotation, or more information, please contact us today
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How to Avoid the 12 Common Web Design Mistakes

Website Redesign ChecklistWebsite Redesign Checklist

Are people visiting your web site, but not buying? This may be a sign, and the time to do some redesign of your web site. Often you are so close to what you have created, that you can’t see obvious design mistakes. I have done the same when writing an article – everything looks fine when I have finished, yet when I review it the next day, I am amazed at how many mistakes I have made.

Let’s take a look at some of the most common Web Design mistakes:

1. Sloppy Web Site Copy – your heading and first paragraph should clearly indicate the purpose of your web site. “Content is King” on the Net, so make sure there is plenty of focused information for your visitors. The content should draw the visitor through the site, to take action in the end. Include contact information on every page in case people have questions..

2. Bad Colour Coordination – avoid using dark text on a dark background. Use dark text on a light background, such as black on white. Use colours that blend well together.   Observe nature, or look at paintings to get some idea of good colour combination's.

web design coloursWeb Design Colours3. Pages Load Too Slowly - using too many images, or inserting large images on a web page, slow down the loading times of your web page. Optimize your images, (reduce their size) before you insert them on your site, otherwise your visitors will leave before your site is loaded.

4. Poor Navigation – this means visitors can’t easily find the information. They experience broken links, error pages, or discover too many moving objects (animations, flash, scrolling text, marquees) – all these will annoy the visitor, and cause him to click elsewhere. Keep your navigation simple by creating clear links on all web pages.

5. Orphan Pages – these are pages other than your homepage, where the visitor has no idea how it fits in with the overall structure of your web site. You should always have a link to the homepage, so that visitors know where they are on your web site.

6. Long Scrolling – the visitor has to scroll horizontally, or many pages vertically to view them.

7. Meta Tags Missing – without optimizing your web page with a description or keywords, people can’t find you on the search engines. Research key words or phrases relevant to your site content. Include them in your title, description, and Web Site copy.

8. Lack of Marketing Strategy – a beautiful lawn without sun or water, will soon die. A Web Site without visitors will soon die too. Visitors are the life blood for your website. Create numerous marketing strategies to attract visitors to your web site – you never know which one will be the most effective.

9. Poor Layout and Design – create an aesthetically pleasing design to keep the visitors on your site. Create enough white space between your text and images by using margins. Don’t overlap text and images, and avoid capitalizing all text – it gives the impression you are shouting at your visitors. Use font type such as Arial, or Verdana, to make it easier to read on your computer screen.

web frameWeb Frame10. Avoid Using Frames – frames don’t allow you to bookmark the page or return to it, and sometimes the URLS stop working.

11. No Cross Browser Compatibility – you may be losing many customers, if your Web Site is not compatible to the browsers most people are using. Internet Explorer (IE 4, 5, 6) is currently the dominant browser, and most users are displaying 800x600 pixels or more, with a colour depth of at least 65K colours. .Therefore check your design with these statistics in mind.

12.Outdated Information – your web site is like a garden. If you allow weeds to block out the sun and take over your garden, it will be destroyed. Attracting, and keeping web site visitors, means continually adding new information (i.e. latest news), deleting irrelevant, outdated information, and removing broken links.
Continuous maintenance of your web site is crucial to attracting, and retaining Web Site visitors, as without visitors your web site will soon die. They are the life blood for your website. Remember to create numerous marketing strategies to attract visitors to your web site – you never know which one will be the most effective.

For more information, or a free quotation, please do not hesitate to contact us

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