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The Truth about Search Engine Optimization

basic search engine optimizationBasic S.E.OWhile the basics of Search Engine Optimization or SEO are pretty much textbook, it isn't the textbooks that you're competing with, it's the competition ... who within the most competitive markets make it almost impossible to get to that search engine position of being number one. Discovering the Truth about Search Engine Optimization will require an analysis of every factor of optimization.

Professional SEO

Professional Search Engine OptimizationProfessional Search Engine OptimizationProfessional Search Engine Optimization (SEO) is more than simply u
nderstanding the goal of a website. The real SEO Professional, or real 'Search Engine Optimizer', will do extensive query-based keyword research because they know professional optimization needs a strong keyword foundation.

SEO professionals ask the all important question ... Who is the "target audience" or the "target market" ... and then, they work to create a website that brings their content to that audience through the search engines.

Search Engine Optimization (SEO) involves:

  • -Optimizing every page's page titles, meta tags, attributes, anchor text and more.
  • - Theming of the primary domain, sub-domains and supporting web properties (such as blogs, forums and companion websites).
  • - Content is king ... and paramount to good optimization.
  • - Search engine friendly GUI navigation (internal linking strategy).
  • - A must have 'inbound link' building strategy (external links coming in).

The professional SEO (search engine optimization) knows that if you want to be found in the top of the search results for a competitive keyword term, you have to cover all your search engine optimization basics and more. That means both, exceptional website on-page and external off-page SEO, as well as a fully comprehensive link strategy.

google algorithm1Google AlgorithmProfessional SEO Company


Any Professional SEO worth hiring understands that effective SEO (search engine optimization) constant continuing education because the search engine algorithms and the rules search engines use to position a web page within the search engine results page (serp) are always changing. The search engine most challenging to the SEO professional is Google. Here's Google's tips on things to look for in an SEO company:

  • Be wary of SEO firms that send you email out of the blue.
  • No one can guarantee a #1 ranking on Google.
  • Be careful if a company is secretive or won't clearly explain what they intend to do.
  • You should never have to link to an SEO.
  • Some SEOs may try to sell you the ability to type keywords directly into the browser address bar.
  • Choose wisely.
  • Be sure to understand where the money goes.
  • Talk to many SEOs, and ask other SEOs if they would recommend the firm you're considering.
  • Make sure you're protected legally.
  • Professional SEO Strategy and Conversion
SEO and WebdesignS.E.O and Web DesignThe truly Professional SEO and Search Engine Optimization Company understands that there are other considerations to be kept in mind.

For example, a website must not only be optimized for search engine spider algorithms, but it also has to remain optimized for the visitor as well. Ranking number one in all the major search engines is what gets the visitors to your website, but then the website must convert those visitors into actual sales.

Professional SEO is like Royalty


If content is king, then website design is queen. The combination of the two, if done correctly, will produce results for both your search engine rankings and your revenue. While keyword location, weight (absolute and relative), density, proximity, frequency, keyword targeting ... is a important part of the puzzle, how the code for the website is created and the linking strategies are equally considered royalty in the world of the professional optimizer. The knowledge of how best to accomplish that is always changing and that's why a real SEO professional who is on top of the trends, can be worth gold to the success of your business.

For a free quotation, or more information, please contact us today
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How to Avoid the 12 Common Web Design Mistakes

Website Redesign ChecklistWebsite Redesign Checklist

Are people visiting your web site, but not buying? This may be a sign, and the time to do some redesign of your web site. Often you are so close to what you have created, that you can’t see obvious design mistakes. I have done the same when writing an article – everything looks fine when I have finished, yet when I review it the next day, I am amazed at how many mistakes I have made.

Let’s take a look at some of the most common Web Design mistakes:

1. Sloppy Web Site Copy – your heading and first paragraph should clearly indicate the purpose of your web site. “Content is King” on the Net, so make sure there is plenty of focused information for your visitors. The content should draw the visitor through the site, to take action in the end. Include contact information on every page in case people have questions..

2. Bad Colour Coordination – avoid using dark text on a dark background. Use dark text on a light background, such as black on white. Use colours that blend well together.   Observe nature, or look at paintings to get some idea of good colour combination's.

web design coloursWeb Design Colours3. Pages Load Too Slowly - using too many images, or inserting large images on a web page, slow down the loading times of your web page. Optimize your images, (reduce their size) before you insert them on your site, otherwise your visitors will leave before your site is loaded.

4. Poor Navigation – this means visitors can’t easily find the information. They experience broken links, error pages, or discover too many moving objects (animations, flash, scrolling text, marquees) – all these will annoy the visitor, and cause him to click elsewhere. Keep your navigation simple by creating clear links on all web pages.

5. Orphan Pages – these are pages other than your homepage, where the visitor has no idea how it fits in with the overall structure of your web site. You should always have a link to the homepage, so that visitors know where they are on your web site.

6. Long Scrolling – the visitor has to scroll horizontally, or many pages vertically to view them.

7. Meta Tags Missing – without optimizing your web page with a description or keywords, people can’t find you on the search engines. Research key words or phrases relevant to your site content. Include them in your title, description, and Web Site copy.

8. Lack of Marketing Strategy – a beautiful lawn without sun or water, will soon die. A Web Site without visitors will soon die too. Visitors are the life blood for your website. Create numerous marketing strategies to attract visitors to your web site – you never know which one will be the most effective.

9. Poor Layout and Design – create an aesthetically pleasing design to keep the visitors on your site. Create enough white space between your text and images by using margins. Don’t overlap text and images, and avoid capitalizing all text – it gives the impression you are shouting at your visitors. Use font type such as Arial, or Verdana, to make it easier to read on your computer screen.

web frameWeb Frame10. Avoid Using Frames – frames don’t allow you to bookmark the page or return to it, and sometimes the URLS stop working.

11. No Cross Browser Compatibility – you may be losing many customers, if your Web Site is not compatible to the browsers most people are using. Internet Explorer (IE 4, 5, 6) is currently the dominant browser, and most users are displaying 800x600 pixels or more, with a colour depth of at least 65K colours. .Therefore check your design with these statistics in mind.

12.Outdated Information – your web site is like a garden. If you allow weeds to block out the sun and take over your garden, it will be destroyed. Attracting, and keeping web site visitors, means continually adding new information (i.e. latest news), deleting irrelevant, outdated information, and removing broken links.
Continuous maintenance of your web site is crucial to attracting, and retaining Web Site visitors, as without visitors your web site will soon die. They are the life blood for your website. Remember to create numerous marketing strategies to attract visitors to your web site – you never know which one will be the most effective.

For more information, or a free quotation, please do not hesitate to contact us

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Web Site Theme - Is Your Sites Theme Search Engine Friendly?

choosing website DesignChoosing Website DesignYour websites theme is very important to its success. When your site is indexed by search engines, they actually review your sites theme as well as other content. The theme must be carefully planned. Here are some tips for developing a proper web site theme that will make search engines happy as well.

Choose a design that revolves around keywords and keyword phrases. For example, if your sites keywords are sporting goods, choose design elements that are associated with sporting goods. Use bright colors such as red and yellow. Use elements that are high impact and exciting, similar to thoughts associated with sporting goods.

Focus on the types of products, services, and information you seek to promote. You are selling sporting goods, not bedding. Focus on sporting goods and stay on that approach. Don’t get side tracked with a certain color theme you favor. Make your keywords the main focus of your theme. Make them bigger, and make them stand out against all the other content.

site crawl statsSite Crawl StatsSearch engine spiders review website themes as to how it relates to keywords. It is a complicated algorithm, but it takes into consideration the use of keywords and links. Search engines look for lots of content related to the main theme throughout the site, so it’s a good idea to have lots of information written for your site.

Lots of work should go into choosing the perfect theme for your site. Make sure you are truly representing what you wish to provide. If you get bogged down with too many keywords or keyword phrases, you may need to consider additional websites that focus around this theme, instead of flooding your own site with too many products.

Remember, the theme of the website should be appealing to users, as well as the search engines. Once a theme is finalized, there are many more steps to make your site optimized for search engines. A theme is only the beginning. But it should be a strong foundation from which your site will grow and develop.

Contact us today for a free quotation, or more info.

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Merry Christmas

merry christmasStormBiz would like to take this opportunity to wish all our Clients, Family & Friends
A Happy and Very Blessed Christmas Season.

We hope you have a peaceful and very joyous time, and a great holiday and rest to prepare you for the coming New Year.

This is the time to contemplate and plan what is needed to build your business as you desire, and one sure way to do that is with a professional website and professional marketing.

If you would like to see your business grow, and would like to discuss what would be best for your business, please do not hesitate to contact us today

We will gladly assist you and give you a free quotation.

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Why Do People Need Web Sites?

creative approachCreative Approach

The procedure requires a creative approach as well. The idea of the web site must be promptly thought over: not so much, but with zest! Not to overdo with the ideas – is key, because when a person enters the site, he needs to find first of all, what he is interested in.

Nowadays, Web design is in great request over the Internet. Web design lies not only in the creation of web pages but all the content and management is included.

But it doesn’t mean that a consumer’s role is “petty” here. No, in no way! A client, in his turn, must plainly decide for himself what he wants people to see on his future site, in order, to have solid and authoritative web pages and capture the visitors’ attention.

If the customer does in such a way – it will be in a great help for the web designer and the rest of the team. Cooperation and joining forces together are very important elements here, with an eye to avoid misunderstanding.

professional web designprofessional Web DesignThen the conception and technical tasks of the site are worked out on the basis of the People create web sites for different purposes: for big businesses, to sell or buy something, to advertise, for entertainment and chat, or just for themselves. The clients can host their sites on the free or paid servers as well. The difference between them, of course exists, while paid servers are more reliable and require fee (per month or year). But if a person is just a beginner in the sphere of web design, and wants to have his own site – he can make an attempt to allocate it on the free server. Though, here again, mostly, depends on the tasks and involvement of the client.

Having a web site is not so much the question of prestige, but is one more possibility to announce and advertise the business today. Many companies develop themselves with the help of web design: earn money, upgrade their image; it is a great advantage to find new partners, and to draw the clients’ attention and develop the business.

business successBusiness SuccessWeb sites are not only for the big businesses. Everybody who has some ideas, and wants to share them with others, in order to improve himself and his business, can get a place on a free server.

Web site is a “small miracle” on the Internet, which is targeted presentation of various information.

If you would like a free quotation, or more information, please do not hesitate to contact us

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