StormBiz Blog

We would like to wish our clients, friends and family a Happy New Year. We hope the New Year brings you all you wish for yourselves and more.

The New Year arrives with new ideas and hope for us to make our business and personal lives better and better.

New Year’s Day we will open the new book.   All the pages are blank, so we have to fill them day by day with our own words and actions.

Make the decision to improve your business in the New Year. If you do not have a good website. Get One!!!  It will greatly benefit your business.

If you lack good marketing which results in few if any clients, contact us for your professional marketing while you concentrate on your business.

Contact us today to discuss your requirements, or for a free quotation.

It will be the best decision you ever make.

StormBiz would like to take this opportunity to wish all our Clients, Family & Friends
A Happy and Very Blessed Christmas Season.

We hope you have a peaceful and very joyous time, and a great holiday and rest to prepare you for the coming New Year.

This is the time to contemplate and plan what is needed to build your business as you desire, and one sure way to do that is with a professional website and professional marketing.

If you would like to see your business grow, and would like to discuss what would be best for your business, please do not hesitate to contact us today

We will gladly assist you and give you a free quotation.

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There are a number of ways guaranteed to turn-off visitors to your website. These are worth consideringas you either design a site, or revise a site. Turn-offs generally can be defined as anything that impedes the user from quick and easy (intuitive) use of your site. Turn-offs also are often the result of gratuitous use of technical 'bells and whistles'.

One of the major turn-offs is a sloooow loading site. There can be a number of contributing factors to this:

* Large graphics files (meaning the file size in bytes). Graphics files need to be optimised to reduce the file size to a minimum to enable them to travel through the Internet in minimum time.

* Splash Screens. These are often Flash graphics and can take a long time to 'load', especially where there is limited bandwidth. Bandwidth is the carry capacity of the Internet, the bigger the faster - a bit like comparing a fire hose and a garden hose. Unfortunately in Australia bandwidth tends to be at the smaller end of the scale. Splash screens also annoy repeat visitors, as they revisit the site and have to wait for the screen to load (not everyone knows how to properly Bookmark).

User FriendlyNever put form over function. Why? Because it's crucial that visitors actually are able to USE your site. Everything you do must be designed to be as easy for the visitor to understand as possible. Everything should be functional first.

If you put form before function, you sacrifice your visitor's best interest for your own preferences. By definition, putting form over function means you sacrifice function and you make it harder to perform whatever task is supposed to be performed. You give up ease of use or simplicity in order to make it look nicer. Basically, you wind up with a lot of icing and no cake.

Don't get me wrong. Form often accentuates function, just like icing accentuates a cake. Something that is visually pleasing, and often increases the usability by making it more attractive, or by using visual elements to increase understanding. Creative design can often be used to make a task easier to perform. It can entice the visitor to take whatever action you want them to take.

However, on the web, there are frequently contests between form and function. Designers make choices between whether to make something look nicer or make it simpler and easier to use. For example, these are common ways of sacrificing function:

• Using an uncommon style of links that makes it hard to recognize the links.
• Putting a textured background behind the copy, even though it will make the text harder to read.
• Choosing a font color that doesn't have enough contrast with the background color.
• Using a font face that is difficult to read.
• Using an uncommon name for a common link. For example, "Talk" instead of "Contact us".
• Placing elements in unexpected places. Like putting the logo on the right side of the page or placing the main navigation along the bottom of the design.
• Using a splash page on the site because it looks neat, even though it keeps visitors from getting to the real information in the site.
• Using a lot of fancy images that make the page load more slowly.
• Opting for a totally graphical design with no copy on the main page, regardless of the fact that visitors won't have a clue what the business is all about until they get further into the site.

Upset ManThese are all examples of choosing form over function. Unfortunately, if your design looks great but is hard to figure out, your visitors will be gone. They don't come to your site to admire the looks; they come to use the site--to find information or to accomplish a task. Anything you do to stand in their way is a no-no.

Most of the time, a visitor's attention span is about as long as snake fur. They have no patience. If you complicate their lives, they're outta here. Other sites are ready and waiting to meet their needs, so there is no reason they should struggle through your site. If you opt for form over function, you're likely to opt yourself right out of sales. Not good.

When you're designing your website, don't think about looks first. Always make function a priority. Think about what's going to be easiest for your visitors to use and understand. Then create an attractive presentation to accentuate it.

Please do not hesitate to contact us for a free quotation, or more information.

Group of People Asking QuestionsPeople ask too many things about websites. They ask about the key points to remember in order for their website to conquer the Web as well as to boost their sales. They ask about the right colors to use, layout, content and the likes. So many queries but it all sums up to one thing - a profitable website.

To boot, in order for your website to be lucrative, it must exude total equilibrium with all its elements. What do I mean with total equilibrium? Well, it's simple. It involves six crucial rudiments - organization, focus, design, navigation, technology and marketing. Short of one rudiment means your website is incomplete and lacking. One by one let us discuss their essence.

Organization

A design must be detail-oriented. Just like a piece of art, each detail must contribute to the overall projection of the whole. Nevertheless, it must only have what it needs and nothing more. It is with semblance to the maxim in clothing that it is better to be underdressed than overdressed. This is because it can tend to lead the visitors astray. They may not be aware of where to go or where to look at. This is the reason why it is always safe to keep it simple and in order yet not tedious. Follow the basic rules and your readership will surely soar.

Website GoalsFocus

All sites have goals. In order to achieve that goal focus is necessary. Objectives must be met in a way that the target audience can relate and look forward to working hand in hand with you.

Design

Design must be simple with web safe colors. Design is something that will not punish the eyes of the readers, something that will not look shameful but a memorable and professional epitome of both art and function. It is advisable to use toolbars on homepages however, it must not be more than ten. Another thing that you should consider is its size. Ordinary home page has a standard 17" size without any scrolling involved.

Navigation

Easy navigation means quick routing. That way visitors can transfer from one page to another without any difficulty. Giving burdens to visitors may mean annoyance and will most likely result in poor cooperation and realization of your goal.

TechnologyWebsite Marketing

It is noteworthy that a website should use accurate technology in order to meet its objectives and dynamics. It must be recent and up to date so that your target readers may not find it passé and rotten. You can utilize all possible resources as long as it will rebound to the benefit and efficiency of your website.

Marketing

Lastly, the domain name must be easy to recall. It can bear the company/business name or something that will easily be connected to your products or services. It must have a one-to-one marketing practice - an abode that will make clients comfortable and at ease. It must also be something that will make visitors come back for more!

Contact us for a free quotation, or for more information