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What are Web Standards?

web standardsWeb StandardWeb standards are technologies, established by the W3C (World Wide Web Consortium) and other standards bodies, that are used to create and understand web-based content. In order for the Web to reach its full potential, the most fundamental Web technologies must be compatible with one another and allow any hardware and software used to access the Web to work together. Therefore, to lead the World Wide Web to its full potential, protocols and guidelines have been developed that ensure long-term growth for the Web.

How does your business benefit from adopting web standards

Lower development costs:

This is due to simpler development and maintenance using more semantic and structured HTML. The one site will work with all major browsers.

Lower hosting costs:

Less HTML results in smaller file sizes and quicker downloads. Smaller file sizes mean lower bandwidth which will lower hosting costs.

Increase in usability:

Your customers will find your site renders and downloads faster due to the smaller file size. This will make them respond and showi more interest in what you have to offer in your business.

website development Website DevelopmentIncrease in accessibility:

Semantic HTML, where structure is separated from Website Development presentation, makes it easier for screen readers and alternative browsing devices to decipher the content.

Increase in search ability:

Semantic HTML, where structure is separated from presentation, makes the content represent a larger part of the total file content. Combined with semantic markup this will improve search engine rankings. As your site search ability increases, so will your potential clients.

Better brand control:

When presentation is separated by content, you have much better control over the branding of your sites. Your sites that channel content to conventional browsers, on PDA and mobile phones can be controlled by just changing the style sheet(s).

For a free quotation, please contact us,

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Xsitepro Website Builder - Facts you should know

xsiteproXsiteproXsitepro is one of the leading software's in the Internet Marketing industry. It has been popular among the masses of Seo's and Internet Marketers looking for a less time consuming means of quality internet rankings. But does this software hold up in its validity? Is this software really all that good? Let's take a look at form versus function to let you decide whether or not xsitepro is for you.

Generally speaking, xsitepro is for the user who:

A. Doesn't know html, or wants a solution for writing html that is quick and effective. With this software you will not need to know html, however there are limitations in its use.

B. Wants to pump out websites in a matter of hours or less. Xsitepro allows the user to make fast websites that are seo friendly in a matter of hours if not minutes, again there are some limitations to this. This means more money in a shorter amount of time.

C. Wants to make Search Engine friendly websites without the use of an SEO expert. In other words, Xsite pro allows someone to follow step by step seo rules as well as tells you when you've done something wrong. This makes an excellent program for those who do not know the first thing about SEO or who want to expand their basic know-how.

D. Wants a cheap alternative to Dreamweaver and other more expensive website builders. Xsitepro is generally pretty cheap among the many website designing programs. This is a great html editor for the newbie who wants to compete in the Internet Marketing industry.

xsitepro templatesXsitepro TemplatesXsitepro is not for the user who:

A. Wants to use primarily flash or highly interactive websites. Xsitepro is a little limited on exactly what you can do as far as creating intricate websites.

B. Wants websites that lay outside the standard template forms. In other words, you basically have to stick with the standard template in which you can re size and move around. However, this still is limiting to some but not many.

C. Wants complete freedom to do many different types of functions. Xsite pro offers a lot of freedom to do a lot of different functions, however it doesn't give you total power over what you want to do. Keep in mind though, that you are able to edit any sort of code within the html of the body of your pages.

So basically stated, this software is perfect for those who are either Internet Marketers, Basic Web Designers, Newbies, Under time constraints, or want a cheaper alternative to more expensive web design programs. You probably would reconsider buying xsitepro if you were either a coder, or advanced web designer. In other words, this software performs more for function than form. So keep this in mind when deciding on a web design software that fits your needs. Xsitepro may or may not be what you are looking for.

Please contact us to discuss your website requirements or for a free quotation.

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Your Biggest Mistake When You Create a Website

Build a WebsiteDesign and Build a WebsiteWhy Should You Create a website?

A. What do you want when you create a website?

B. What to do to get what you want.

A. What do you want?

1. You may be in a non-profit organisation and want to post forthcoming events on the web. You don't want to have thousands of visitors to the site. But wait - do you want to create a website for new members from the web? I found a new barbershop singer through my website.

2. You may have a small business selling locally. You're happy with yellow pages. But wait - how many thousand words can you put in your yellow page advert?

being kept on phone while workingBeing Kept on Phone While WorkingThere is no limit if you create a website.

Have you ever had someone keep you on the phone for half an hour of your valuable time with their questions? Wouldn't it be nice to direct them to your website for answers and sales messages? Create a website!

Once you've written all those answers, wouldn't it be profitable to have potential customers reading your answers? Create a website. A dentist has clients from a hundred miles away, from his website.

3. Perhaps you sell items weighing a hundred tons costing a million dollars. When you create a website you can still write as much information about your product as you like - not like the yellow pages. Then you can direct prospects to phone to make an appointment with your best sales staff.

4. You want to sell a product on the web. First create a website then get lots of traffic.

5. You want to make money on the web?!! Without a product?!! No...I'm not laughing. Create a website. If you have lots of traffic you don't even have to be good at selling to make some money with Google Adsense.

If you're good at pre-selling, then you can try affiliate marketing, or selling advertising on your site, or several other channels of income. Just create a website and get the traffic first.

website trafficWebsite TrafficB. What to do about it

To get high traffic you must give visitors what they want. Tricking Google will only get your domain banned from their listing.

Here are some things not to do when you create a website. If your visitors hit the back button their numbers don't count.

a) Don't use frames when you create a website - the search engines can't find you, and the inventors of frames don't use them on their own website.

b) It may be artistic to disguise your links, but you will lose customers. I visited a site that displayed just one big picture. I happened to pass my mouse over the picture on the way to the back button, and discovered links flashing on the screen. Apparently I had to click on bits of the picture to see any more!

c) Don't use Flash when you create a website. If people are using ADSL they are unlikely to wait longer than three seconds before hitting the back button. If they're on a 56K modem they might be prepared to wait ten seconds. You've just lost another client.

d) Don't use big pictures when you create a website. If you have a photography site, use postage stamp sized pictures with the size stated in your coding, and ask the visitor to click for a larger picture. Telling the browser how high and wide your picture is will allow it to load after the text, so your visitor has something to look at meantime.

e) Don't use irrelevant pictures when you create a website. One picture is worth a thousand words, but only if the picture is saying what you want it to say.

business informationbusiness informationWhy do people visit websites? It is NOT for entertainment. Their TV gives them all the moving pictures that they need. Even if it is an adult site, the visitor is really wanting to download digital information for later entertainment.

Information is what your visitor wants - When you create a website don't waste your time and money on anything else.

A paid designer will use all sorts of clever artistic tricks - you now know that you will lose clients that way. More than 99% of new websites soon have to close because they have no traffic, which means no profit.

That is your biggest mistake. Instead, find what people want to know first, then give it to them.

So why create a website? Simple, you know more about your own subject than any show-off website designer. You don't even need to understand HTML coding if you use SBI. You still should learn a little about HTML coding, but there are free lessons on my website.

Contact us for a free quotation, or to discuss your website requirements

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Your Company's Website – Design, Development & Marketing Aspects

planning a websitePlanning a Website This is the last part of a three part series dealing with guidelines on how to plan, present and develop your company’s website. In part one we explored the importance of having a professional website to represent your company online. In part two, we identified the quality approach of planning your company’s website.

Now in our last part of this series, we will take a quick look into the website design, development/and marketing aspects and your Company’s image.

Company Brand

First step when looking into website design, development and marketing, is concentrating on your company's logo. Your company logo should be the focus point of your website – remember: it is all about your company. Your marketing material should all look similar – business cards, printing materials, online PDF’s – all should deliver the same message and have the same connection.

The main objective of your website design, development and marketing, is to connect prospective clients with your company. They are all alone there, without any sales person to guide them, and explain how the company works, so make sure it can stands on its own merit. Your website must present your company well, as there will be no human factor once a visitor comes around.

build search engine friendly websiteBuild Search Engine Friendly WebsiteEngine and User Friendly

A website is not a brochure! When concentrating on your company's website design, development and marketing, all materials should be created according to using online marketing. The copyright for a website is not the same as used on your printing materials, images have a special format and size, colours should be wisely used, and navigation should be easy, with absolutely no dead ends.

Building a search engine friendly website is not a task that every website design and development company can manage, so make sure you do your homework before hiring a web site design, development and marketing expert. To create a website that is search engine friendly, the team of professionals working on your website, need to have the knowledge and expertise on search engines; how they work and index websites. If a website is not built taking into consideration how search engines work, and the criteria used to index sites in their database, it will probably be invisible to search engine robots. They will not be able to index your site properly, or maybe not to index it at all.

Another common mistake is to hire a website design and development company without enough knowledge on search engine algorithms and might put your website at a great risk using spamming techniques. With the incredible growth of websites being indexed -- about 11.5 billion websites indexed with search engines -- you want to make sure the company working on your website has the expertise to build it to be seen.

crawling and indexingCrawling and IndexingSearch Engine Optimization [SEO] & Search Engine Marketing [SEM]

If you offer products or services that Internet users are searching for, you certainly should look into having your web site indexed with search engines. Building a search engine friendly website is just the beginning; you need to make sure the website will be found by potential users searching for the products and services you offer.

Potential customers are more and more using the Internet and search engines to look for products and services they need and want, and having a website that no potential customer can find, is a waste of time and money. Use your website as a marketing and online sales tool.

Over the past few years of the web’s evolution as a key business tool, shows that an effective website mines prospects that other vehicles do not reach, shortens the sales cycle – in many cases dramatically so – and delivers early and consistent ROI.

seo analysisS.E.O. AnalysisMonitoring and Measurement of the Product

The capability of being able to evaluate, validate and verify if the effectiveness of your SEO campaign is critical. Reputable Search Engine Optimization [SEO] & Search Engine Marketing [SEM] companies will provide you monthly reports showing your current status and suggestions for areas that need improvement (number of visitors per page, time spent, referrals, exit pages, high traffic pages, keywords being used, etc).

Happy manHappy ManUse the information above as guide lines and always use common sense. Your website should be an extension of your company’s image online, and present the same standards of quality and customer appreciation.

Now that you are ready to start, don’t forget that creating a website has lots of work involved, but also lots of excitement. In the process of building your website, you are also expanding your company, and giving it new form and shape.

You must be full of enthusiasm to start, or redesign your website now.

For more information, or to request a free quotation, please contact us

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Quality Web Design

dont judge a book by its cover onlyDon't Judge a Book By it's Cover OnlyWe all know that first impressions count, and are lasting. The way people see your website on their first visit, is the way they will always see your website. That is the reason why your website must make a good first impression, and be compelling and attention grabbing.

People DO judge a book by its cover, so make sure that your website is relevant and engaging.

The vast majority of people now search online for products or services they need, and we all know that people land on your website and just glance at it, so if it has nothing to hold their attention, they will leave.

Your business needs to be online to attract potential clients, and hold their attention, otherwise you risk losing out on a large customer base.

Not only must your home page be attention grabbing, it must also have a good relationship with the services and products you have to offer.  One very important factor to remember is that your website HAS to accurately reflect the best you have to offer.

The aesthetic appeal of your website is imperative to engaging the eyes of, and holding the attention of potential customers.  It takes a few seconds for a potential client to flick to your website and away, therefore your website must be attention grabbing, so be sure that it is interesting and informative and will encourage potential clients to remain on your website to read and browse.

Professional Web DesignerProfessional Web DesignerIn order to grab the customers’ attention, and generate traffic, you need to ensure that your web design is of the highest quality. A good website is primarily a combination of clear combination, quality content and good design, which impresses your customers.

In order to obtain the quality and design you want, which will best serve your business, it is best to have a professional website designer design your website.

In our next article, we will be discussing some real benefits of having a good, professional website designer to design your website, as it is a really valuable investment for your company, and will greatly enhance your website, and make it memorable and appealing.

Please feel free to comment, or if you would like a free quotation, please do not hesitate to contact us.

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