Your Company's Website – Professional Online Presence
A website image should match a company’s quality objectives to build your company's online presence. Does yours? The truth is a poorly designed website can damage a company’s online presence. More so, your website is your online presence. Internet users expect a reputable company to have a high-quality online presence reflected in a quality and professional website. Think about it as an electronic business card or brochure; a first-class website shows that a company is serious and professional. A website that is well presented, designed and developed will open a myriad of options for low-cost marketing and client acquisition.
This is the first segment in a three-part series that addresses the guidelines on how to plan, present and develop your company’s website. The full series includes:
Professional Online Presence
Quality Web Site -- Quality Approach
Website Design, Development & Marketing Aspects
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We have searched the Internet for the best website design related articles for you to read through before attempting to create, or have your website designed by a professional web design company. These articles will assist you in deciding which will be the best option for you when choosing which route will best suit your needs, as well as your pocket!
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View Our Website Design Packages HERE!
We strongly recommend taking the time to read through our website design articles before considering to design your own website... Remember, a web design professional will be able to portray your company image in the best possible way, ensuring that your website meets your requirements, as well as the requirements of the various search engines!
This is the second segment of a three-part series that addresses the guidelines on how to plan, present and develop your company’s website. In part one; we explored the importance of having a professional website that represents your company online. In part two; we will identify the quality approach of planning your company’s website.
Designing and developing a quality website. When you hire a team to create or redesign your company’s website, keep in mind that the basic concepts of quality also apply. They are:
Continuous Improvement
Leave space to grow and make what is good now even better. Your company will improve through the years and so should your website, but this does not mean you need a new design every year! Leave room for improvement; build a quality website that can be easily updated to reflect the changes in your company.
Designing and developing a quality website. When you hire a team to create or redesign your company’s website, keep in mind that the basic concepts of quality also apply. They are:
Continuous Improvement
Leave space to grow and make what is good now even better. Your company will improve through the years and so should your website, but this does not mean you need a new design every year! Leave room for improvement; build a quality website that can be easily updated to reflect the changes in your company.
When visitors get into your site, for sure, you want to make sure that they will find quickly and easily what they are looking for. if they do not find it fast, chances are they will go on to another site. If your web site is easy to use and understand, these visitors have then tendency to come back again and again.
Using navigation techniques can greatly improve the usability of your web site. This also means user satisfaction and return rates.
One of the fine points in making a site easy to navigate is to have a consistent menu that is on every page. By having this, users can move from each section and from any other section. This way, they would not have to go back to the home page or menu page every now and then.
Keeping the menu in the same location and style throughout your site will ensure that the visitors will quickly recognize how to navigate your site. If you have a different menu on every page, it is possible that they will get confuse and will not comprehend how to navigate your site.
Using navigation techniques can greatly improve the usability of your web site. This also means user satisfaction and return rates.
One of the fine points in making a site easy to navigate is to have a consistent menu that is on every page. By having this, users can move from each section and from any other section. This way, they would not have to go back to the home page or menu page every now and then.
Keeping the menu in the same location and style throughout your site will ensure that the visitors will quickly recognize how to navigate your site. If you have a different menu on every page, it is possible that they will get confuse and will not comprehend how to navigate your site.
So you're on the computer, as usual. Your eyes are smarting. Your back hurts. You want to jump in the car and sail down the highway with all the windows down and your hair flapping in the wind. But before you call it quits for the day, you have to look up just one more thing. Maybe it's web marketing, maybe you want to buy some artwork to hang in your office. Off to Google you go.
You type in the magic words, whatever they are, and watch as a list of websites flows down the page. You click on the first one, and it's an instant assault on your eyeballs. Ten glaring banners, flashing like Vegas at midnight. One of those annoying hover ads that follows you as you scroll and won't let you read anything until you click the corner. Some sparkly things "snowing" down the page. Frantic messages screaming things like BUY NOW! LAST CHANCE! INSTANT SUCCESS CAN BE YOURS. A picture of a grinning guy who reminds you of your creepy Uncle Lester.
You click away. Not today, not any day. You don't care what that guy is selling or even if he's giving something away, because his presentation is god-awful. Just when you thought you'd escaped the mayhem, a sneaky little window pops up: "WHY DID YOU LEAVE THIS SITE? Please fill out this quick survey!" Are they kidding? You consider typing something offensive in the "Leave Your Comment" box, but figure it will only encourage someone to spam you with unwanted offers.
You type in the magic words, whatever they are, and watch as a list of websites flows down the page. You click on the first one, and it's an instant assault on your eyeballs. Ten glaring banners, flashing like Vegas at midnight. One of those annoying hover ads that follows you as you scroll and won't let you read anything until you click the corner. Some sparkly things "snowing" down the page. Frantic messages screaming things like BUY NOW! LAST CHANCE! INSTANT SUCCESS CAN BE YOURS. A picture of a grinning guy who reminds you of your creepy Uncle Lester.
You click away. Not today, not any day. You don't care what that guy is selling or even if he's giving something away, because his presentation is god-awful. Just when you thought you'd escaped the mayhem, a sneaky little window pops up: "WHY DID YOU LEAVE THIS SITE? Please fill out this quick survey!" Are they kidding? You consider typing something offensive in the "Leave Your Comment" box, but figure it will only encourage someone to spam you with unwanted offers.
A web designer shouldn’t tell you how to run your business. You need to make sure you find the right designer who understands what you want and can achieve your aim exactly as you want it.
Web designers are experts at constructing and managing websites and can be a great asset to your online business. That being said, there are some webpage designers out there who can get carried away and will try to design a website they way they want it, and not the way their employer asked them.
To ensure you don’t end up with a bossy designer, the following is a basic guideline you can follow to find the right web designer:
Know what you want for your website – How do you want your website to be laid out? Will you be using pictures or other graphics? What do you think would appeal most to the audience you are targeting your product or service to? The last thing you want to do is to seek out a web designer and not have any idea how you want to build your website. This is how you can lose control over your project and be lured into using someone else’s ideas.
Web designers are experts at constructing and managing websites and can be a great asset to your online business. That being said, there are some webpage designers out there who can get carried away and will try to design a website they way they want it, and not the way their employer asked them.
To ensure you don’t end up with a bossy designer, the following is a basic guideline you can follow to find the right web designer:
Know what you want for your website – How do you want your website to be laid out? Will you be using pictures or other graphics? What do you think would appeal most to the audience you are targeting your product or service to? The last thing you want to do is to seek out a web designer and not have any idea how you want to build your website. This is how you can lose control over your project and be lured into using someone else’s ideas.
I took a look at a new Website recently in response to a request for a site review on one of my favorite forums. And, while the appearance was pleasing, there wasn't really much there. Too often, new folks to the Internet marketing world make this crucial mistake. They think that if they build a stay at home job website, customers will automaically show up and start buying stuff. When those customers don't materialize, the site owner often gives up and quits.
In order for any stay at home jobsite to attract quality visitors, there are some things that need to be done. In this article, I will give you a small list of objectives, along with brief hints on how to go about meeting them. If you follow through, your site will advance in the search engine rankings, and before you know it the visitors will be showing up faster than you can count them.
In order for any stay at home jobsite to attract quality visitors, there are some things that need to be done. In this article, I will give you a small list of objectives, along with brief hints on how to go about meeting them. If you follow through, your site will advance in the search engine rankings, and before you know it the visitors will be showing up faster than you can count them.
It is a well-known fact that a successful business depends greatly on how it is marketed. With an ever increasing dependence on the web, the use of a professional website is not only a necessity, but a priority. Although it is a common thought that only large businesses can have top-notch websites, with the tools available today what seemed impractical can now be a reality. Best of all, designing an extraordinary website can be done without hiring expensive web developers to create your site from scratch. Usually the first comment I get from my customers is, “I have the idea, but not the tools.” In this article, I will recommend which tools are the most helpful and where to find these tools so that you too can have an amazing website.
So you say, “I have the idea, but not the tools. What are these tools and where do I get them?” Let me answer that question with a question. Have you ever heard of web site templates? If not, they’re your answer to a professional website at a very reasonable price, usually around R420.00 to R600.00. A website template is a ready-made website design created for you to use as the foundation for quick and high-quality web development. There are thousands of templates available online so you are virtually guaranteed to find something that suits your design and format needs. It can be as easy as simply adding your text to the template or rearranging photos along with your text to produce the outcome you have been searching for.
So you say, “I have the idea, but not the tools. What are these tools and where do I get them?” Let me answer that question with a question. Have you ever heard of web site templates? If not, they’re your answer to a professional website at a very reasonable price, usually around R420.00 to R600.00. A website template is a ready-made website design created for you to use as the foundation for quick and high-quality web development. There are thousands of templates available online so you are virtually guaranteed to find something that suits your design and format needs. It can be as easy as simply adding your text to the template or rearranging photos along with your text to produce the outcome you have been searching for.
You may ask yourself, "why should I pay for designing my website, when there are so many different free website designing programs?"
Before I explain what we do for your website, let me ask you 10 important questions you need to know before designing a Search Engine Friendly and User Friendly website? If you can answer all these questions below, then by all means you are qualified to design your site, If there is even 1 question you are unable to answer, then your site will fail, and it will be better to get a professional designer to develop your website.
Before I explain what we do for your website, let me ask you 10 important questions you need to know before designing a Search Engine Friendly and User Friendly website? If you can answer all these questions below, then by all means you are qualified to design your site, If there is even 1 question you are unable to answer, then your site will fail, and it will be better to get a professional designer to develop your website.
- What is html, and how do I manipulate it for my web design?
- What is Photoshop / Corel?
- What is Search Engine Optimization (SEO)?
- What is Search Engine Submission (SES)?
- Why should I not use microsoft word to design my site?
- Why should I not use frontpage to design my site?
- What is google analytics, how will it help me?
- What is the difference between php, and asp?
- What is Meta Tags and Meta Keywords, how will my site do without it?
- What is a sitemap, what will it do for my site?
Wondering what pages to include on your website and why? Here is a list of important information that should be included on your site.
Before you start thinking about what to write, it is important that you create a plan, which outlines what each page will contain. That way you won't repeat yourself or forget vital information. The most common pages on successful websites include:
1. Home Page (First Page)
This is your "sales" page and should provide information about what you can do for your customers. It should also give your visitors a brief overview of what they can find on your site.
Before you start thinking about what to write, it is important that you create a plan, which outlines what each page will contain. That way you won't repeat yourself or forget vital information. The most common pages on successful websites include:
1. Home Page (First Page)
This is your "sales" page and should provide information about what you can do for your customers. It should also give your visitors a brief overview of what they can find on your site.
In today's society, individuals and businesses utilize the World Wide Web as a means to locate, discuss, and distribute information. With tools such as Google, MSN, and Yahoo, businesses are able to not only optimize their websites' search engine results, but also increase the exposure to their products and services. The competitive edge between businesses is defined by more than just low prices, superior customer service, and results. In this day and age, consumers have more on their plate and less patience to wait for tasks to be completed. They would rather the ease and speed of utilizing the internet for service of their needs, than wait in a phone queue for a representative to service that same need. As a result, many businesses have provided additional quality options and incentives to their members for conducting business transactions online.
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