Truly excellent web design skills are born out of years of experience, dedication and plenty of hard-learned mistakes. Fortunately, being truly excellent at web design is not a pre-requisite for building a fantastic website and the lessons learned from those mistakes can be passed on without the hardship.

This article contains some of the principles which I have learned the hard way and the easy way. Each principle is fairly obvious but so many designers ignore them for one reason or another and the consequence is a hard-to-use, poor looking site that is difficult to manage and fails to make the top 1000 in Google. If your website adheres to the principles below it will almost certainly be much healthier, and you and your visitors will reap the benefits.

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Are people visiting your web site but not buying? This may be a sign and the time to do some redesign of your web site. Often you are so close to what you have created, that you can’t see obvious design mistakes. I often do the same when writing an article – everything looks fine when I have finished, yet when I review it the next day and I’m amazed at how many mistakes I have made.

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With the proliferation of the world wide web and independent businesses, it is literally a 'jungle' out there when it comes to locating affordable website design services. If you don't know the difference between a web host and a website, how are you supposed to figure out which web design company will be capable and worth the outlay from your fixed budget. Let's face it, start-ups, independent entrepreneurs and small businesses do not have the large budgets of corporations and every dollar counts. Making informed decisions when it comes to your business' marketing expenditures can be the difference between business success and failure.

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