The internet has completely changed the way that people do business, and their most important purchases are no exception. Just having a website to promote your real estate business is a vital first step, but having the right website will show those undecided buyers and sellers that you are the agent for them!

Being Featured On Your Company Website

Being listed on your company's or office's website is certainly important. However, ask your broker or IT person if you are allowed to link your personal site from the office site. If you are, make sure you take advantage! Steering the traffic from the company's site to your own site will allow you to promote yourself as the agent for the job.

Make Your Website Simple And Easy To Use

Once the potential client is looking at the main page of your website, what is going to convince them to choose you? Having the flashiest site with all the bells and whistles may seem like a great idea, but most serious clients are looking for content, not gimmicks. Flashy animations, long introductions, and fancy transitions all make your site run slowly.

Make sure that your site is easy to navigate. It may seem cute that your phone number pops up when the user scrolls over your picture, but that can be hard for some to notice. Also, many professionals use the web at work, so sites that play music or sounds get closed immediately. No one wants to be caught surfing for a new home on company time!

Show Them That You Are The One

Although you should have a short biography page on your site, don't go on and on about yourself. Instead, get right to the point - you are the Realtor for them! Having a neat, simple design that is concise, easy to navigate, and speedy to use shows your would-be clients that you are organized, efficient, and easy to work with. These are exactly the things that clients are looking for in a Realtor!

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