The Internet is not merely a community or merely a new medium through which the people around this world connect and communicate with each other, crossing geographical and political barriers to communicate, trade, interact, entertain and inform, rather it has reached mammoth proportions and become an empire on its own. The Internet Empire does not belong to any one person but it belongs to and is completely ruled over by an abstract yet concrete idea – content. Content is the king of the Internet, content is what people are after and content is what attracts millions of users everyday and night to their computers to seek information, seek entertainment and friends.

However, there is a major difference between the content we find in a print medium such as a newspaper or magazine and the content we expect to find in a dynamic, interactive medium such as the Internet. To be successful, print magazines cannot simply transfer what is already written in the pages of their print magazines and turn them into e-magazines by placing the articles in an electronic form. For the magazine to be successful on the Internet, it is necessary to find a different layout for a medium that is capable of supporting audio and video players. Content writer should play upon the strengths of the medium, which are that the Internet can support text-based content, it supports audio and video players therefore to interest the viewer to the content available, it is necessary that all three of these strengths be used to the hilt. The advantages that Internet holds over the rest of the other communication mediums should not wasted because of the inability to find a comprehensive plan that will bind all these faculties together.

For the time being, the Internet is still in its infant stage, content is still free for the most part and users are experiencing unlimited opportunities to speak their minds and express their opinions through blogs where they not only voice their opinions about world affairs and such but they also have the chance to showcase their talent. Amateur writers, poets and musicians are already a sizeable population on the Internet. There are thousands of sites that are entirely devoted to the poetry and the talent of innumerable people. In an almost anarchic way, the Internet allows people to be whatever they choose, they can play out their dreams of writing and singing and gaining the appreciation, in some cases, of the users who are adventurous enough to try out some of this pieces. However, as corporate and big players are contemplating moving into cyber territory, they should be forewarned that at this stage, the content available is still to develop a style of its own, in such circumstances very few of the users of the Internet would be willing to pay for content that is provided free of cost until there is some drastic and radical change in the way it is presented to them.

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