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Search Engine Optimization - A MUST

Web Site Traffic
Web Site TrafficAs you surf the web take a look around at many of the sites you see. Do you notice anything that seems strange? Well, let me point it out to you. There are hundreds of thousands of web sites that just don’t get much traffic. Some of these sites house hundreds of articles, reviews, tutorials, tools, products, forums to mention a few ...
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The Truth about Search Engine Optimization

basic search engine optimization
Basic S.E.OWhile the basics of Search Engine Optimization or SEO are pretty much textbook, it isn't the textbooks that you're competing with, it's the competition ... who within the most competitive markets make it almost impossible to get to that search engine position of being number one. Discovering the Truth about Search Engine Optimization wil...
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1773 Hits

What Could Be Worse ?

correct html
What Could Be Worse Than Your Viewers Not Seeing Your Site Display Properly? Correct HTML What if they never get to your site to see it? If you want your site listed on search engines then make sure that you have correct HTML code. Many search engines cannot properly catalog or index a site that has HTML errors. This can greatly reduce the amount o...
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1480 Hits

SEO is an Investment, Not a Cost

Good Keywords
Good KeywordsAn investment with a high return. The returns can be truly stupendous when you get it right. Maybe you have noticed that certain keywords have great conversion rates, yet you only rank on page 2 on Google. You need to lift your ranking to the top 3 spots on page 1 to have any satisfaction, and true return on your modest investment into...
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1528 Hits

What Are My Chances To Get The First Place In Search Engine Listings?

rich man with moneyRich Man You must have heard the stories how people became rich and famous with their websites. How could they achieve this? Their websites took a first position in search engine listings, targeting popular keywords. Sounds easy, right? Wrong! To be honest, chances for a regular small business website to get to the top of the search engine listings are close to zero, and each day they become smaller and smaller, as a number of new and old websites grow.

Let's examine the situation from the beginning. Search engines just need your content to deliver it to searchers. If a searcher is happy with the search result from the particular search engine, he will come back, and use this search engine again. Do not think that search engines serve to send customers to your website. They DO NOT CARE about your website or your business. All they need is content.

When the search engines first appeared on the Internet, they needed help to determine what your site is about, and how relevant your website is to search queries. People used "Keyword" meta-tags in those days. Keywords gave too many opportunities to cheat with search engines results, so searchers were not happy with their search queries results. Same thing was with the search engines. Manipulation with a website position in the search engines listings became known as Search Engine Optimization. That was the time when you could actually wake up a rich man, after the search engine came to your website, included it into its database and started sending you thousands of customers.

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1834 Hits

What Constitutes a Complete and Effective SEO Campaign?

SEO planningSEO PlanningUnfortunately, not many Search Engine Optimization companies know what this involves. You may see a "one size fits all" package, link popularity development in the form of submitting to link farms, or even the dreaded "Submit Your Site to 1000's of Search Engines" scam. While the basic premise of each of these ideas is true, the execution of them is extremely important.

First of all, your web site needs human attention. A real person should thoroughly analyze your site before any work is done. Get them on the phone and ask them questions. There should be a clear process that the Search Engine Optimization Company uses and tailors to each client. The SEO company should also have a clear idea of what your goals are for your web site.

The first step in any work that is done should be keyword research. Like any kind of advertising, you need to know where your target market goes, and how they find businesses like yours. The keywords chosen should apply to the theme of the web site. High rankings for these keywords should also be obtainable given your budget. If you are a computer repair shop with one or two locations in a city, and cannot service computers outside your area, then targeting a term such as "computer repair" is overkill. The cost for obtaining high rankings for a term such as that, will be far greater than what you will make from the exposure, as much of your web site traffic will not be targeted enough.

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1252 Hits

What Exactly is a SEO Selling?

confused manPuzzled Man

Some clients have problems understanding why a site optimization is needed on their brand new website. Why put more time and money in a site they just developed with us, a site that looks and works just like they wanted it to.

All websites we build nowadays have a basic optimization built in from the start, without using frames, and other things that will hurt the chances to get a high ranking. You can say it’s like building a new house. You have to pre-install all water pipes and electrical wiring, long before you add wallpaper, painting, and finishing up. But to get the kitchen and bathroom working, you have to do a few more installations after the paint is dry, and the house seems ready to move into. You also have to install lights, heating etc.

That is easy to understand for most of us, and the same way all wiring and water pipes are invisible inside the walls and floor, it is the same for the pre-SEO works, invisible behind your websites final design, and functions. But to get the site ready for the wide world, we need to add a few more working hours.

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1420 Hits

What You Need To Build An Effective Adsense Site

google adwordsGoogle AdwordsOne of the greatest lies about making money online is this: Build a site, put up some Adsense ads on it, and you will be raking in the dough. If only that were true, but unfortunately it isn't that easy.

The trick to putting up an Adsense site that actually makes money is this: You need to have a site that displays ads with the most profitable keywords available and get traffic to your site the cheapest way possible.

So how do you know what are the most profitable keywords? You can use the Google AdWords Traffic estimator. The basic functionality is available for anyone to use, even without an AdWords account. Just enter your keywords in the text box at the top. You can leave all the other fields blank for now. Push the Continue button at the bottom of the page and you will see how much each of your keywords costs to get the #1-3 spot in Google AdWords.

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1196 Hits

What You Need To Know About SEO: Basic Facts

create a new front doorCreate a New Front DoorExposure could mean a lot for different firms, organizations or groups seeking a wider venue to make their views heard, accepted, and patronized. The main term used for this web-positioning method is the seo, or the Search Engine Optimization.

What exactly is Search Engine Optimization?

The Internet age has spawned a phenomenon of new terms, new jobs, and new career paths. The growth of the Worldwide Web is creating a new realm, where new types of internet-savvy folks engage in careers that require the skills of an intrepid explorer, searching for new worlds to discover. Among these new tasks are those that require the faster, more strategic placement or positioning of company adverts, documents, products or issues, in order for these entities to have the most maximum level of exposure in the web.

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1110 Hits

Why Stealing Meta Data From Another Site Is A Dumb Idea

stealing web page materialStealing Web Page MaterialIn the search engine realm of things, I meet a lot of “pros”. I also see a lot of their handiwork when it pertains to web site optimization. But more and more, I see a lot of really poorly written, (and often times stolen) bits of web page material, that makes absolutely no sense.

The common thing to do among web site professionals, is to try to gouge the customer for as much as they can. This includes trying to carry the project off without a hitch, to show some bit of competence. I find this done with a lot of web designers, who have never been certified though an SEO, (search engine optimization) program of any kind. These types will actually steal the meta data off another web site, and then jam it into your pages, hoping that it will work. They change a few of the keywords, and pray to God that you won’t catch them.

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1132 Hits

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